EV maker Rivian has unveiled several offers for July, after cutting lease prices by $200 late last month as part of a final push to drive second-quarter sales.
As the brand prepares to launch the 2026 versions of its R1 models, the brand set a $6,500 discount for customers leasing the 2025 R1T and R1S with the Tri-Motor setup, if they take delivery of the vehicle by July 31.
Rivian expanded its Electric Refresh Offer, which now includes purchases of the R1 models in their Dual-Motor versions, with both the Large and Max batteries and the Performance upgrade.
Customers are eligible for a $1,500 bonus when they trade in any vehicle — including internal combustion engine (ICE) and hybrid models — and take delivery of a new Rivian by July 31.
The incentive was already available in June, however, it only included trade-ins of fully electric vehicles. The value of the bonus was trimmed in half from last month, when the offer was at $3,000.
The brand offered a 2.99% interest rate for 60 months on purchases of the R1T and R1S until June 30. Furthermore, it guaranteed $12,500 in lease offers on the R1 Dual-Motor with the Large battery and Performance Upgrade.
All discounts can be combined with the $7,500 tax break. However, the company updated the conditions on its website, now mentioning that the discounts are “subject to change at any time.”
Late last week, President Donald Trump signed what he called the “Big Beautiful Bill” during a July 4 Independence Day ceremony at the White House.
The legislation eliminates both the $7,500 federal electric vehicle tax credit and Corporate Average Fuel Economy (CAFE) penalties, significantly weakening regulatory support for EV manufacturers.
Rivian will launch the 2026 iterations of its two models “later this month.”
The 2026 R1S Dual-Motor Standard variant will start at $76,990, while the 2026 R1T pickup begins at $70,990 — representing price increases of up to $1,090. The destination charge for 2026 models will rise to $1,895 per vehicle.
Pricing details for the Quad-Motor iterations, which are set to launch on Tuesday (July 8), have not been revealed.
Rivian announced last week that it delivered 10,661 electric vehicles in the second quarter, a drop of 22.7% year over year.
The EV maker reiterated that it expects annual delivery figures to range between 40,000 and 46,000 vehicles, indicating it estimates to deliver between 20,699 and 26,699 in the second half of the year.
As of June 30, the company had reached between 41.9% and 48.2% of the target.
Production figures were at 5,979 units in the same period, down 37.8% from the 9,612 EVs manufactured a year ago. In the first quarter, Rivian had produced 14,611 vehicles.
The company noted that “production was limited during the second quarter in preparation for model year 2026 vehicles expected to launch later this month.”
The Irvine-based automaker’s manufacturing plant in Illinois is being expanded to accommodate the production of the upcoming R2 SUV.
The R2, set to be priced around $45,000, is scheduled to launch in the first half of 2026.
