Rivian R1 Standard Lease Prices Climb After March’s $749 Deal

Rivian raised on Friday the monthly lease price on its entry-level Dual Standard trim for both R1 models.

Between March 4 and 20, the EV maker offered a promotional lease rate of $749/month on any R1 Dual Standard contract.

On Friday, and as first reported on X by Rivian owner and enthusiast Chris Hilbert, that rate has jumped by $150 to $899/month.

Earlier this year — before the March promotion — Rivian had already raised lease prices by roughly $100, bringing monthly payments to $909 for the R1S SUV and $879 for the R1T pickup.

The new $899 rate splits the difference: it’s $10 less than the previous R1S rate and $10 more than the previous R1T rate.

Dual Standard

Last week, Rivian emailed customers with the subject line “Dual Standard is ending,” revealing that the entry-level trim will be eliminated later this year as the company prepares to launch the more affordable, mid-size R2.

“We have changes coming to our vehicle line up later this year, take advantage of lease offers on Dual Standard while you can,” the e-mail read.

The R1S Dual Standard SUV is priced from $76,990, while the the 2026 R1T pickup’s price begins at $72,990.

As the variant is phased out, the entry prices for the R1 models (in the Dual trim) will begin from $83,990 and $79,990, respectively, an increase of $7,000.

Leasing Offers

Rivian increased leasing prices for its 2026 R1S and R1T models on 36-month contracts in the first two months of the year.

Last month, the monthly payments for Dual variants — soon to be the entry-level trims to the R1 models — rose to $1,069 per month, while Tri-motor variants increased by roughly $200, reaching around $1,450 per month.

The Quad trims have an estimated payment of $1,929 per month for the R1S and $1,899 per month for the R1T.

As os Friday, these rates have been maintained.

Other Offers

According to Rivian’s website, a limited-time 36-month lease offer was available across all versions of the 2026 R1 models through March 4.

Although the promotion previously listed March 19 as the deadline for lease approval, the offer has since been withdrawn, with a footnote indicating it had limited availability.

In the first two months of the year, Rivian ran a 0% APR offer on 60-month leasing contracts for the 2026 Dual Performance, with Large or Max batteries, and all Tri-motor variants of both R1 models.

The discount also applied to the Quad trims — marking the first time the EV maker introduced the offer for its flagship quad-motor vehicles.

Earlier this month, the financing rate increased to 1.99%.

R2 Launch

Rivian‘s upcoming model — the mid-size SUV R2 — is poised to have an entry-level price of $45,000 in late 2027.

It will, however, begin deliveries later this Spring with a Performance variant, priced from $57,990.

By discontinuing the Dual Standard R1, Rivian is widening the price gap between its premium R1 models and the more affordable R2.

The R2 SUV is expected to materially expand Rivian’s addressable market as the EV maker pushes into lower price segments, closer to what the average American consumer pays for a new vehicle.

Speaking with CNBC last month, Scaringe said “R2 is really instrumental for driving the business to positive cash flow and overall profitability.”

Rivian revealed in a SEC filing this Thursday that it no longer expects to be “adjusted EBITDA positive in 2027,” going back on a target its CFO had reiterated five weeks ago during the company’s quarterly earnings call.

Demand

Rivian sold 2,700 vehicles in the US last month — a modest improvement over January but still down 34.1% compared to the same month a year ago.