Rivian sold 4,516 vehicles in the United States last month, according to sales estimates published by Motor Intelligence on Wednesday.
The EV maker’s sales declined by 6.4% sequentially, when the company had registered 4,825 units.
According to the same platform, the Irvine-headquartered brand had sold 5,195 units in September 2024, meaning that new registrations fell by 13.1%.
Rivian delivered 10,661 electric vehicles in the second quarter across its two markets (the US and Canada), a drop of 22.7% year over year.
The EV maker’s CFO Claire McDonough reaffirmed last week that Rivian expects 2025 deliveries to range between 40,000 and 46,000 vehicles.
The higher end of the guidance is below the total vehicles delivered in both 2024 and 2023.
Given the guidance, Rivian aims to deliver between 20,699 and 26,699 in the second half of the year across its two American markets.
In the US, Motor Intelligence estimates that a total of 21,224 units were registered in the first six months of the year — with 11,070 and 10,154 units sold in the first and second quarters, respectively.
Between July and September, the platform forecasts that the brand sold 13,541 vehicles, 11.1% below the 15,232 vehicles sold in the same period a year ago.
However, the figures are 33.3% up from the previous quarter.
As the founder and CEO RJ Scaringe estimated on the latest earnings call, the third quarter is set to have been the best one of 2025.
“As we look at the remainder of this quarter, Q3, we do think Q3 will be our strongest quarter of the year,” Scaringe stated.
Rivian, which does not disclose monthly sales figures, is expected to report quarterly production and delivery figures later this week.
As it reported its second quarter financial results, the company said it expected the third quarter to be the strongest of the year.
Demand for electric vehicles in the US grew exponentially as consumers rushed to secure a new EV before the end of the $7,500 tax credit.
GM and Ford reported earlier this Wednesday that its EV sales jumped 107% and 30% year on year, respectively.
The credit was available for leasing contracts on any of the brand’s models, but most R1 model full purchases did not qualify for the tax as the final vehicle price typically exceeded the $80,000 limit.
The 2026 R1S Dual-Motor Standard variant is priced at $76,990, while the 2026 R1T pickup begins at $70,990, with a destination charge of up to $1,895 per vehicle.
On Wednesday, the company updated leasing prices for several trims of its R1 models as the consumer credit expired.
Rivian also introduced new APR (Annual Percentage Rates) on 2025 and 2026 R1 vehicle purchases during October.
Last week, the EV maker said that it has started rolling out “hundreds of production-intent builds” of the upcoming R2 SUV, currently performing “real-world testing and final validation.”
The model is scheduled to launch in the first half of 2026, with prices starting at $45,000.
However, it is expected that the brand begin deliveries with a higher-end trim before starting production of the entry-level one.
Production will initially take place at the Normal plant and will later expand to the forthcoming Georgia plant, which is expected to begin manufacturing in late 2027.
