Rivian carried over most of its November incentive programs into December while discontinuing its $2,800 trade-in discount, as the EV maker maintains aggressive year-end promotions to drive fourth-quarter deliveries.
The Irvine, California-based brand is continuing its $1,400 same-day purchase discount through December 31 for customers who take a demo drive or request a trade-in estimate and order on the same day.
The company is also maintaining financing rates as low as 1.99% annual percentage rate for 60 months on select R1 vehicles and lease offers starting at $699 per month.
However, Rivian‘s “Electric Upgrade” offer, which provided $2,800 off any new R1S or R1T when customers accepted a trade-in estimate, expired on December 1.
The program had required orders by November 30 and deliveries by year-end.
Earlier this year, when the expiration of the $7,500 EV Tax Credit was announced, Rivian said it expected its third quarter sales figures to be the strongest of 2025 as consumers rushed to buy a new EV before the incentive ended.
Financing and Leasing
Rivian is offering 1.99% APR for 60 months on select 2025 and 2026 R1 vehicles, and 3.99% APR for 60 months on select 2026 R1 Dual models.
Lease pricing ranges from $699 monthly for the 2026 Dual Standard to $1,729 for the Quad configuration over 36 months, with most offers requiring a $7,000 down payment.
Lease bonuses of up to $6,500 remain available on select 2025 and 2026 R1 models, with specific amounts varying by model configuration and battery pack.
Same-Day Purchase Incentive
The $1,400 same-day discount applies to customers who book demo drives between December 1 and December 30.
Orders must be placed the same day as either the demo drive or trade-in estimate request, with vehicle delivery required by December 31.
The All-Terrain Package and Road Trip Package promotions remain available for eligible R1 models ordered through the company’s online shop.
Rivian typically updates its incentive programs at the beginning of each month.
In October, and according to Motor Intelligence, Rivian sold 3,944 vehicles in the US, a decline from 4,516 in September.
November figures will be released later this Tuesday.
Rivian’s Revised 2025 Guidance
Rivian‘s founder and CEO, RJ Scaringe, said earlier this year that the company expected the third quarter to be its “strongest,” anticipating weaker final months.
The company reported quarterly deliveries in the beginning of October, which were its best quarterly results year to date.
However, after reaffirming its annual guidance of 40,000 to 46,000 vehicles in mid-September, Rivian readjusted it to between 41,500 and 43,500 units.
The 2026 R1S Dual-Motor Standard variant is priced at $76,990, while the 2026 R1T pickup begins at $70,990, with a destination charge of up to $1,895 per vehicle.
