Rivian has updated its financing incentives for April as the EV maker seeks to sustain demand for its flagship R1 models ahead of the first R2 deliveries.
The new offers — which are available until May 1 — include lower APR rates across several trims of both the R1S SUV and R1T pickup truck.
The R1S currently starts at $76,990 and the R1T at $72,990.
The company expects to deliver between 62,000 and 67,000 vehicles this year, with the R2 mid-size SUV projected to account for roughly 20,000 to 25,000 of those units.
Management has indicated that sales of the R1 and the electric delivery van are expected to remain flat compared to last year.
Rivian is preparing to open orders for the R2 in late spring — a more affordable model through which the company expects to significantly expand its addressable market.
Dual Standard
The entry-level Dual Standard trim of the R1 models is available at rates as low as 1.99% APR over 60 months when equipped with a Large or Max battery.
Rivian is preparing to end production of the Dual Standard variant, as noted in an e-mail last month that highlighted a prior leasing incentive.
On March 4, the company cut the Dual Standard lease rate to $749 per month on any contract signed until March 20.
After the deal expired, Rivian raised the rate to $899 per month — splitting the difference between the previous R1S and R1T rates.
Once the trim is phased out, entry prices for R1 models will rise to $83,990 for the R1S and $79,990 for the R1T — a $7,000 increase.
The company has not revealed a concrete timeline for the change, however.
The same 1.99% APR rate is applied to the Dual trim.
Dual, Tri and Quad
Rivian has reintroduced an incentive of 0.99% APR on 60-month financing contracts of the 2026 Dual Performance, with Large or Max battery.
The discount also applies to the Tri and Quad motor trims.
In the first two months of the year, Rivian ran a 0% APR offer on the same variants. The discount also applied to the Quad trims — marking the first time the EV maker introduced the offer for its flagship quad-motor vehicles.
From March 4 onward, the financing rate increased to 1.99%, with customers required to obtain approval by March 19 and take delivery by March 31.
Other incentives include a $3,000 discount on the amount due at signing for customers leasing the R1 Tri or Dual Performance in 24- or 36-month contracts.
Leasing Payments
Rivian also updated its leasing prices on Wednesday.
After hiking monthly payments on Dual Standard variants late last month, the company has now raised rates across all other R1 trims.
The Dual trim increased by $70 per month, to $1,089 for the R1S and $1,079 for the R1T.
The Tri trim rose by $80, to $1,549 and $1,499, respectively, while the Quad trim climbed to $1,989 and $1,949.
Monthly Figures
Rivian — currently only present in North America — sold a total of 42,247 vehicles in 2025, a decline of 12.5% from 2024’s 51,579 units.
The EV maker has posted year-over-year sales declines in its home market for three consecutive months, according to sales estimates by Motor Intelligence.
The organization tracks monthly vehicle registrations in the United States and is expected to publish March figures later on Wednesday.
Upcoming R2
Details for the more affordable model were revealed on March 12 at the SXSW Festival.
The R2 will debut with a Performance Dual Motor variant priced at $57,990.
Deliveries will go to Rivian employees before external customers in late June. The first customer deliveries will go to existing R1 owners.
Production is set to begin over the next few weeks at the EV maker’s plant in Normal, Illinois, starting on one shift before adding a second later in the year.
Last week, Rivian updated its R2 webpage to announce that demo drives are “coming soon.”
Over the weekend, the company announced that the model will go on a cross-country tour over the next two months — starting in California and ending in Tennessee.
