Pricing for ALSO‘s entry-level TM-B e-bike appears to have leaked through the company’s Shop app late Friday, revealing the Base model will start at $3,250 for the road wheel version.
The entry level trim undercuts the $4,500 Launch Edition and Performance trims unveiled October 22.
The apparent leak, first spotted by Mike Kantorski and shared on X, also shows a Base all-terrain variant priced at $3,450, providing the first concrete details on ALSO‘s strategy with tiered offerings spanning a $1,250 price range.
Screenshots from the Shop app display three Base configurations: a road wheel model at $3,250, an all-terrain version at $3,450, and what appears to be a Performance All-Terrain at $4,450.
Strategic Price Gap
The $1,250 gap between the Base road model ($3,250) and the Launch Edition ($4,500) represents a 28% discount.
With a lower trim priced at $3,250, the pricing strategy mirrors the tiered approach used by car manufacturers which often start production of higher trims before the lower ones.
Spec Tradeoffs Justify Discount
ALSO disclosed at its October 22 launch that the Base model would sacrifice range and performance for lower pricing.
While the Launch Edition and Performance versions offer up to 100 miles of range and a 10x assist multiplier with air suspension, the Base trim scales back to 60 miles of range, 5x assist, and coil-fork suspension with only standard ride mode.
However, the Base model retains core premium features including the modular, changeable top frame that adapts to multiple body sizes.
ALSO‘s proprietary DreamRide software-defined drive system, integrated touchscreen Portal display, vehicle-grade battery with 240W USB-C fast charging, and the connected security system with automatic locking and tamper alerts.
Market Implications
The $3,250 starting price places ALSO in a precarious position.
The leak comes as ALSO seeks to validate its $1 billion valuation following $305 million in funding from Greenoaks Capital and Eclipse.
The Palo Alto-based company, spun off from Rivian in March and led by former Rivian VP Chris Yu, has positioned itself as a technology company that happens to make bikes rather than a traditional bicycle manufacturer.
“ALSO was created to develop technology and products that challenge existing expectations for what is possible in form factors smaller than a car or truck,” said Rivian Founder and CEO RJ Scaringe at the October 22 launch.
“We have built a ground-up technology platform that enables us to deliver rich, personalized experiences that get better over time, through the power of software,” he added.
Beyond consumer sales, ALSO secured a multi-year deal with Amazon to supply customized pedal-assist cargo quads for the e-commerce giant’s delivery fleets.
Amazon already operates more than 70 micromobility hubs across US and European cities, and the partnership aims to add thousands of ALSO quads to expand last-mile delivery capabilities while reducing traffic and noise in dense urban areas.
Preorders
Preorders for premium TM-B trims opened October 22 through RideAlso.com, with ALSO partnering with Chase Slate for financing (including 0% introductory rates for new cardmembers) and mobile service company Velofix for maintenance.
The company plans to sell through its own website and Rivian retail locations later this year.
However, ALSO has not yet begun accepting reservations for Base models. The leaked pricing could influence consumer decisions on whether to lock in $4,500 Launch Edition orders or wait 18 months for a model costing 28% less.
