Written by Cláudio Afonso | info@claudio-afonso.com
Swedish electric carmaker Polestar sold 384 units of its Polestar 2 being the third best selling model in Norway during February. In 2021, Polestar’s luxury sedan was the 10th most popular car model in the Scandinavian country, the one with the highest EV adoption.
Norway is the country with the biggest openness to EVs, the biggest understanding of what it is to drive an EV and the most welcoming for having an alternative.
Polestar CEO Thomas Ingenlath told Reuters
During February, the company had its first-ever Super Bowl commercial which, according to EDO, was 23x more effective than the median Super Bowl LVl ad airing. The commercial was initially leaked by our site some hours before the event and reached 55,000 views during the first 4 days.
Only Hyundai and BMW had models with higher sales numbers with IONIQ 5 and IX models, respectively. IONIQ 5 was the best selling model with 454 units sold, followed by BMW IX with 415 units delivered. Also Skoda Enyaq, Ford Mustang Match-E and Audi E-Tron had good numbers delivering more than 300 units each one.
Polestar 2 has been well received by the Norwegians and, in late 2020, it was awarded as Norway’s Car of the Year. Held by Norwegian publication Dagbladet, the jury consists of journalists and EV association members. In 2021, Polestar sold a total of 4,103 units of the model.
During February, Polestar has hosted ‘test drive roadshows’ in Melbourne, Sydney, Gold Coast and Brisbane, giving more than 1,600 customers the opportunity to experience driving the Polestar 2 Model. Within 48 hours of the test drives, nearly 300 orders were placed for the Polestar 2, with deliveries expected to begin as soon as next month.
Polestar has officially commenced sales in Australia, with deliveries of the Polestar 2 set to begin this month with pre-configured vehicles. This follows Polestar’s test-drive roadshow, which has enabled over 1,600 customers to experience Polestar 2 in person at locations in Sydney, Melbourne, the Gold Coast and Brisbane. Additional dates for Sydney and Melbourne have been released.
Feedback from these events was overwhelmingly positive and demand for Polestar 2 has been strong, with Polestar reservation holders placing nearly 300 vehicle orders in the last 48 hours.
“There is incredible interest in electric vehicles in Australia, with sales increasing by more than 190 per cent year-on-year in 2021. We’re thrilled that the Polestar 2 is now here to help meet that demand,” says Polestar Australia Managing Director, Samantha Johnson.
“With 180 vehicles on-the-ground in Australia and ready for delivery in March, the Polestar 2 will further accelerate our national shift to an electric-vehicle fleet.”
Polestar 2 is the first fully electric model in the Polestar portfolio, with pricing starting at a highly competitive $59,900 for the Standard range Single motor and $64,900 for the Long range Single motor. The Polestar 2 Long range Dual motor variant headlines the Polestar 2 model range, priced at $69,900.
Check Polestar SuperBowl commercial below:
Polestar is expected to go public by merging with Gores Guggenheim ($GGPI), which is backed by billionaire Alec Gores and investment bank Guggenheim Partners, in a deal that will value it at $20 billion, according to Reuters.
Written by Cláudio Afonso | info@claudio-afonso.com