Nio‘s sub-brand Onvo launched on Thursday a second limited edition of its L60 SUV as it works towards increasing demand for its debut SUV ahead of the year-end.
The L60 ‘Violet’ Edition is limited to just 666 units, and comes only two days after Nio launched a similar edition for its ET5 and ET5T entry-level models.
Two weeks ago, the brand had released the ‘Black Knight’ Edition, also limited to 666 units, which according to the Onvo app is still available for purchase.
L60 ‘Violet’ Edition Details
The L60 ‘Violet’ Edition introduces a new ‘Cloud Purple’ exterior color and violet accents throughout the cabin, marking the first time the Onvo brand offers a two-tone interior design.
Additionally, the model features 20-inch glossy black wheels and the rear-right folding table, which was introduced with the refreshed L60 three months ago.
According to Onvo, these upgrades are worth 19,200 yuan (around $2,700).
Pricing begins at 214,900 yuan ($30,510) including the battery pack, which is 8,000 yuan higher than the standard model’s starting price of 206,900 yuan ($29,375).
Under the BaaS (Battery as a Service) battery rental plan, the new edition starts at 157,900 yuan ($22,420), compared to 149,900 yuan ($21,280).
The new edition’s pricing starts 3,000 yuan above the L60 ‘Black Knight’ Edition, which was released two weeks after the L90 ‘Black Knight’ and offers comparable features.
A refreshed version of the L60 was launched in mid-September, with improved chassis comfort and a reduced energy consumption to 11.9 kWh per 100 kilometers under CLTC testing.
Demand Slowdown
After leading sales of the Nio Group between August and October, Onvo sales declined sharply in November, posting a 36% sequential decline.
The surge in previous months is attributed to the launch of its three-row L90 SUV in late July.
Starting in September, Nio began production of its new three-row ES8 SUV, with a substantial order backlog from the day it launched.
The company is focusing on increasing production of both large SUVs through the end of the year, with particular emphasis on its flagship model in this segment.
On the other hand, customer enthusiasm for Onvo has slowed down.
Demand for the brand’s two models has been impacted by the end of subsidies in China, as the purchase tax will return for electric vehicles on January 1.
“Our Onvo L60 and L90 are majorly affected by this cancellation as they are in a relatively low price segment and are more sensitive to such changes,” Nio‘s founder and CEO William Li admitted in late November.
A limited-time promotion for in-stock vehicle purchases throughout December allows customers to enjoy up to three years of zero-interest financing with no down payment.
The offer also includes five years of free Navigate on Autopilot (NOA) and three years of free battery swapping.
Up until December 31, they can also still benefit from the purchase tax exemption on EV purchases, which in this case allows them to save up to 9,509 yuan ($1,350).
Nio’s Other Special Editions
Over the last few months, the company announced several limited editions across its three brands Nio, Onvo and Firefly.
The latter is preparing to launch a new edition related to the Chinese New Year in early 2026.
Last month, Nio released new color options for the ET9 ‘Horizon’ Edition, which debuted at the annual ‘Nio Day’ event in September.
The new edition is part of the company’s strategy to boost sales of its flagship executive sedan, which have remained lower than expected since the model’s launch in April.
On Tuesday, Nio released a purple-colored Limited Edition for its ET5 and ET5T models, capped at 555 units.
The ET5 ‘Far Sky’ Edition is priced from 205,000 yuan ($29,090) if opting to rent the battery and 313,000 yuan ($44,410) if the battery is included.
Prices for the ET5T are 3,000 yuan higher.
