Nio Group‘s family-oriented sub-brand Onvo launched a Spring Festival promotional campaign on Friday offering test drive incentives and New Year gift packages as the company seeks to boost demand for its three-row SUV model.
The campaign, titled “Onvo New Year Festival,” runs online until February 3 and offline until February 28, according to a social media post on Friday.
During the promotional period, Onvo has partnered with brands including Arawana, KFC, Freshippo, and Tmall Supermarket.
Customers who complete a test drive at dealerships can receive various New Year products, while those who purchase a vehicle will receive a gift package valued at nearly 1,000 yuan ($144).
The L90 was pre-launched in July last year with deliveries starting on the first day of August.
Limited Edition Launch
The promotion follows last week’s launch of special edition variants for the L90 large SUV celebrating the upcoming Chinese Year of the Horse.
Onvo named the new L90 variants the “Ma Dao Cheng Gong” (马到成功) edition, a Chinese phrase signifying blessings for success and smooth progress.
The special edition offers Max and Ultra configurations, priced at 296,800 yuan ($42,700) and 316,800 yuan ($45,600) respectively for outright purchase, or 210,800 yuan ($30,400) and 230,800 yuan ($33,200) with the battery subscription option.
The limited edition includes an exclusive “Horse to Success” customization package valued at 17,000 yuan.
It features a Fortune Purple exterior color, electric running boards with ambient lighting, LiDAR-equipped Nio Pilot Pro intelligent driving system, and a unique serial number badge for each of the 8,000 units produced.
Customers also receive a New Year gift package including a 1:64 scale L90 model, red envelopes, and Spring Festival couplets.
Delivery Decline
The promotional push comes as Onvo faces weakening demand for its L90 SUV.
After delivering more than 30,000 units in the first three months following the August 1 launch, L90 deliveries peaked at 11,722 units in October before falling 49% in November and declining another 30% in December.
Based on data from China’s Passenger Car Association and figures disclosed by Nio founder and CEO William Li, Onvo delivered only 4,175 L90s in December — its weakest month since launch.
Li stated earlier this month that the L90 “recorded 43,439 cumulative deliveries within five months of launch,” calling it the “champion among large pure-electric SUVs.”
However, the slowing demand came as Nio focused on the third-generation ES8 and as interest in Tesla‘s three-row Model Y grew.
Both vehicles quickly sold out for 2025, with Nio securing more than 100,000 firm orders for the ES8 based on production capacity and delivery waiting times.
Subsidy Impact
In early November, Li admitted that Onvo would be the most impacted by the policy change in the country.
“Our Onvo L60 and L90 are majorly affected by this cancellation as they are in a relatively low price segment and are more sensitive to such changes,” Li said at the time.
The company stopped displaying estimated delivery waiting times on its website in mid-October after wait times had fallen from 8-10 weeks in the first week of deliveries to 7-9 weeks.
Product Roadmap
Onvo plans to launch a LiDAR-equipped version of the L90 in the second quarter, according to brand chief Fei Shen.
A regulatory filing with China’s Ministry of Industry and Information Technology showed the updated L90 will feature LiDAR sensors and a new dual-tone body scheme.
The company is preparing to launch the five-seat version of the L90, named L80.
