Onvo, the mass-market sub-brand launched by Chinese electric vehicle maker Nio, more than doubled its weekly sales in the final full week of April, according to vehicle registration data published on Tuesday.
The brand sold 1,470 units between April 21 and 27, up from 770 units the previous week. Weekly registrations in the preceding weeks stood at around 700 units, with 700, 735, and 770 units vehicles, respectively, between March 31 and April 20.
The surge brought Onvo’s total registrations for the month to approximately 3,605 units as of April 27.
Including Onvo, Nio Group’s total registrations reached 7,970 vehicles last week, up from around 6,200 in the prior week.
Speaking at a media briefing during the Shanghai Auto Show last week, Nio co-founder and president Qin Lihong said Onvo sales had not been “that badly,” averaging about 6,000 units per month during the brand’s first half year on the market.
Onvo deliveries reached nearly 6,000 in January, 4,049 in February and 4,820 in March — well below the target of 16,000 units in January and 20,000 in March communicated late last year.
However, in a separate media session, Lihong Qin said the brand “did not reach the goals we had previously set for ourselves, and we also did not meet the expectations that the outside world had for us.”
After unveiling its second model — the L90 — at the Auto Show, the brand is planning “to fully launch the L90 and announce its price in July,” according to Lihong Qin.
“Because based on the current timeline of our various R&D and delivery schedules for the L90, it looks like it will be in the second half of August,” the executive stated.
“In the second half of August, we will adjust based on the timing — it could even extend into September. In July, we will launch the L90 and begin full-scale test drives,” he added.
Xia Qinghua, previously Onvo‘s Head of User Operations and Services was moved to the Group’s main brand as Regional General Manager of Nio’s Shanghai operations.
The adjustment follows the departure of Alan Ai, Onvo’s chief — who was replaced earlier this month by Nio’s former VP Nio Power Shen Fei. Ai said in March that the brand faced a wave of order cancellations late last year, which affected the sales performance in the first months of 2025.
Onvo has been introducing new purchase incentives seeking to increase demand. Earlier this month, the brand said that until the end of June, existing owners and co-users of Nio or Onvo vehicles can receive rewards for referring new buyers of the L60.
These incentives are stackable with Onvo’s existing five-year, interest-free financing plan, which allows customers to secure the L60 with a 45,000-yuan ($6,180) down payment and monthly installments of 2,350 yuan ($320), with no service fees.
To jumpstart demand, Onvo also launched its first major incentive campaign under Shen’s leadership. Customers who place a deposit for the L60 by the end of April will receive a 6,000-yuan ($825) “worry-free” charging package, which can be used for public charging, home installation, or battery upgrades.
The offer is planned to cover the equivalent of two years of free charging based on four battery swaps per month.
