Insurance registrations for Onvo, Nio’s family-focused sub-brand, fell 22.9% week-on-week to 1,288 units in China between June 30 and July 6, according to figures published on Chinese social media on Tuesday.
The decline followed a typical quarter-end sales surge, with several carmakers also posting lower registrations at the start of July — a period that often sees slower activity as manufacturers reset incentives and shift focus to new sales targets.
Compared with the first week of the previous month, Onvo registrations rose 7.1%, when the brand logged 1,202 units.
Weekly volumes had peaked at 1,660 units in early May before declining steadily: 1,400 in the final week of May, 1,200 in early June, and 1,230 in mid-June.
To support July demand, the company introduced a new incentive campaign last week for its L60 crossover.
The package includes three years of free battery swapping and interest-free financing. Other benefits consist of five years of assisted driving software, a 15,000 yuan ($2,070) government-backed trade-in subsidy, and seasonal gifts such as a portable refrigerator and UV-blocking sunroof film.
The promotion also targets recent graduates, with additional perks for families of the class of 2025, Onvo said.
The brand delivered 6,400 vehicles in June — its strongest monthly performance of 2025 and second-best since the brand’s debut in September.
The brand delivered 5,912 units in January, 4,049 in February, 4,820 in March, and 4,400 in April. The internal goals of 16,000 in January and 20,000 units for March were not met.
For the final quarter of the year, Nio’s founder and CEO William Li said the company is targeting 25,000 units sold per month.
The figures imply 75,000 vehicle deliveries in the fourth quarter of 2025 — a 339% increase from the 17,081 units delivered in the second quarter.
Onvo is preparing to open pre-orders for its second model, the flagship three-row L90 SUV, on July 10. Showroom display units are expected to arrive across China this week.
While pricing has yet to be disclosed, Nio founder and CEO William Li said during a livestream on Sunday that the model would “definitely” be priced below 300,000 yuan ($41,900).
The L90 was unveiled at the Shanghai Auto Show in April, shortly after a leadership shakeup at the sub-brand. Fei Shen, a long-time Nio executive, replaced Alan Ai as Onvo’s head following disappointing early sales of the L60.
Combined weekly registrations across Nio, Onvo, and the Firefly brand dropped from 6,300 units in the last week of June to 5,100 last week.
