Onvo, Nio’s family oriented sub-brand, recorded its weakest weekly performance since late April, registering 1,140 vehicles in China during the week of July 7–13, according to insurance data published Tuesday.
The figure marks a 13.0% decline from the previous week’s 1,310 units and is the lowest level since the fourth week of April, when just 770 vehicles were registered.
It also represents the second consecutive weekly decline for the brand.
The slowdown follows a quarter-end sales push that lifted weekly volumes to a record 1,670 units in the final week of June.
Since peaking at 1,660 units in early May, registrations have gradually declined — falling to 1,400 in late May, 1,200 in early June, and 1,230 in mid-June.
Sequential declines in the first weeks of each quarter are common across the industry due to the timing of sales incentives, and most new energy vehicle makers saw lower volumes in the first week of July. Firefly, Nio’s other sub-brand, was an exception.
The drop in Onvo’s weekly registrations comes ahead of the brand’s planned expansion with the launch of its second model, the L90 SUV.
The vehicle was pre-launched in Hefei last week, with Morgan Stanley analyst Tim Hsiao reporting that it secured between 30,000 and 35,000 pre-orders within four days.
Onvo’s weekly registrations are expected to reach new records beginning in August, when deliveries start across China.
The brand said over the weekend that the SUV will feature Nio’s proprietary 4D Comfort Pilot suspension control system, developed over the past decade and to be activated via over-the-air updates.
Nio has stepped up incentives this month for the current L60 model, offering three years of free battery swapping, interest-free financing, and five years of assisted driving software.
Additional benefits include a 15,000 yuan ($2,070) government-backed trade-in subsidy and seasonal promotions for new graduates and their families.
The brand delivered 6,400 vehicles in June — its highest monthly total this year and second-best since launching in September 2024.
Onvo had missed internal volume targets of 16,000 units for January and 20,000 for March, but Nio CEO William Li said the group now aims to sell 25,000 Onvo-branded vehicles per month in the fourth quarter.
The result implies 75,000 units for the final quarter of the year, up 339% from 17,081 units delivered in Q2.
Across all brands — Nio, Onvo, and Firefly — the company registered 4,100 vehicles last week, a 19.8% drop from 5,110 the previous week.
