Onvo’s debut model, the L60 SUV, ranked fourth in the midsize fully electric SUV segment in J.D. Power’s latest China New Energy Vehicle (NEV) Study, released on Thursday.
The five-seat L60, launched last September and priced from 206,900 yuan ($28,700) including the battery, is the first model under Nio’s mass-market sub-brand and a direct rival to the recently refreshed Tesla’s Model Y.
Customers can also opt for a battery leasing plan under Nio’s Battery-as-a-Service (BaaS) model, reducing the upfront cost to 149,900 yuan ($20,800) and allowing access to more than 1,800 compatible battery swap stations across China.
Three domestic competitors ranked ahead in the segment.
The Luxeed R7, an SUV from Huawei and Chery’s joint venture, topped the list with a score of 820. IM Motors’ LS6, under state-owned SAIC and currently expanding into Europe, followed with 819 points.
BYD’s SeaLion 07 EV took third place with 813 points.
The Onvo L60 scored 810, tying for fourth with Volkswagen’s ID.4 Crozz. Tesla’s Model Y ranked ninth with a score of 805.
Tesla began deliveries of the refreshed Model Y in China on February 26, following a January 10 launch. In the midsize fully electric car category, Tesla’s Model 3 took the top spot.
The overall average satisfaction score for NEVs in China rose to 806 out of 1,000 — the highest since the study began in 2021 — based on feedback from 21,211 owners who purchased their vehicles between July 2024 and January 2025, J.D. Power said.
The latest recognition comes as Onvo resumes hiring after months of cost-cutting and restructuring aimed at supporting Nio Group’s annual delivery target of 440,000 units.
On WeChat, Onvo CEO Fei Shen announced this week the restart of nationwide recruitment efforts for sales talent, writing: “It’s been nearly two months since I took over Onvo, and now we’re restarting recruitment.”
The renewed momentum comes ahead of Onvo’s May delivery report, expected Sunday, which is likely to mark its second-best monthly performance.
Insurance registration data shows Onvo sold more than 1,500 L60 units for a third straight week — a first this year. Between April 28 and May 25, the company registered 6,080 vehicles, already surpassing its full-month figures from February, March, and April.
Deliveries in the first four months of 2025 stood at 5,912 units in January, followed by 4,049 in February, 4,820 in March, and 4,400 in April. The brand had previously set an internal target of 20,000 deliveries in March alone.
Onvo has recently eliminated the cost of upgrading from the standard 65kWh battery to the 85kWh long-range version.
Under Nio’s Battery-as-a-Service (BaaS) program, the upgrade fee was reduced from 3,000 yuan ($410) to just 1 yuan (about 14 cents).
