Nio’s subbrand codenamed “Firefly” to Launch in Europe Next Year, Exec Says

Image Credit: Weibo

Written by Cláudio Afonso | [email protected] | LinkedIn | X

Nio will unveil “a second smaller EV to be sold in Europe next year for less than $30,000,” Reuters reported on Monday citing Nicolas Vincelot, Nio Group general manager for France.

The second sub-brand of the Group is codenamed “Firefly” and will focus in smaller and cheaper models around $27,000 (200,000 yuan) which will be able to access Nio‘s battery swap technology.

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“Nio is currently working on the launch of new car brands, that would be less premium, still obviously 100% electric, and more suited for the European market needs,” Vincelot told Reuters during a France-China business forum held in Paris on Monday.

In late January, Nio co-founder and president Lihong Qin enhanced the European market as a target for the more affordable brand.

The first model has been seen several times over the last weeks in road tests across China. According to official documents shared recently on Weibo, the factory responsible for producing Firefly vehicles is planned to have an annual output of 120,000 body structural parts/ units.

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Construction is set to commence in June of this year, with completion and operation expected by December, per the documents seen by the automotive blogger.

The first one named Onvo will be launched in “mid-May” together with the first model L60 as said by the chief executive William Li. Earlier today, Onvo website went live with a teaser of the upcoming launch, which the date is still unknown.

Written by Cláudio Afonso | [email protected] | LinkedIn | X

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Cláudio Afonso
Cláudio Afonso is the Founder and Editor of EV, an independent electric vehicle news publication owned by CARBA Investments, the company he founded in early 2021. Between 2022 and 2024 he worked in European corporate communications at Nio, and he returned to lead EV in April 2024. He is based in Portugal.