Firefly, the third brand under Shanghai-based EV maker Nio Group, registered 470 units of its debut model in China during the week of May 5 to 11, according to insurance data shared on Chinese social media on Tuesday.
That compares with 350 units in the previous week, which included the model’s first delivery day on April 29.
Based on those figures, Firefly averaged about 58 daily registrations in its launch week and 67 per day in its first full week on the market.
Unveiled during Nio’s annual event last December, the compact hatchback—also called Firefly—marks the group’s entry into the affordable urban EV segment, targeting rivals such as BMW’s Mini and Smart.
The model is showcased across Nio’s showrooms as the company continues to streamline operations and reduce fixed expenses. Last week, an internal email showed that the carmaker is eliminating the separate business units for each of the two sub-brands integrating them under the Nio umbrella.
Nio Group delivered 23,900 vehicles across its three brands in April, including 19,269 from the premium Nio line and 4,400 from its family-oriented brand Onvo. Based on those figures, Firefly accounted for 231 units in April, averaging about 115 daily deliveries over its first two days.
The Firefly model is currently offered in China with the battery included, starting at 119,800 yuan ($16,600).
A version supporting Nio’s battery-as-a-service (BaaS) subscription—allowing battery leasing and access to the company’s upcoming fifth-generation swap stations—is set to launch in August. In the meantime, buyers are being offered a 3,000 yuan ($415) charging credit.
Internationally, Firefly was officially launched in the Netherlands and Norway last month. Orders are already open in the Dutch market, where prices start at €29,900 ($33,200), with test drives scheduled to begin this summer.
The brand aims to enter 16 countries across five continents by the end of the year, including Germany, the UK, Portugal, Singapore, Belgium, and Luxembourg.
The expansion strategy is focused on markets with what Firefly head Daniel Ge described as “relatively friendly policies, such as low tariffs, or favourable subsidies and traffic rights.”
