Firefly, the cheapest brand of the China’s EV maker Nio, said on Friday it has surpassed 10,000 cumulative deliveries of its debut model, reaching the milestone 97 days after handing over its first units in late April.
The company delivered 231 vehicles in April, followed by 3,680 in May and 3,932 in June — a 6.8% increase month-on-month.
Based on these figures, Firefly delivered 2,157 vehicles between July 1 and 25, putting the brand on track to fall short of May and June volumes.
The recent dip comes as Firefly completed an adjustment to its production line at the Hefei facility earlier this week.
Pu Yang, the brand’s head of marketing, confirmed on Tuesday that the production line upgrade was complete and indicated that the brand would pursue a significant ramp-up in August.
“Starting this week, we’ll go full throttle,” Pu wrote in a WeChat group. “Let’s strive to reach a new high next month!” he added, suggesting internal targets of over 4,000 monthly deliveries.
Weekly insurance registration data had shown a sharp drop to 550 vehicles between July 7 and 13 — down 57.7% from the prior week — before rebounding to 680 units in the week of July 14–20.
Firefly’s 10,000-unit milestone was first reported by X user ‘Cnevhome’.
In late June, Firefly launched a Battery as a Service (BaaS) program that enables customers to purchase the vehicle without a battery and pay a monthly rental fee instead.
Initially scheduled for August, the early rollout lowered the model’s entry price by around 30% to 79,800 yuan, or approximately $11,120.
The group aims to sell 25,000 units per month from its two main brands in the fourth quarter, totaling 150,000 EVs in Q4, with additional volume expected from Firefly.
Earlier this year, company founder and CEO William Li stated that Nio intends for Firefly to represent approximately 10% of the group’s total sales over the long term.
