Onvo, the mass-market sub-brand under Chinese electric vehicle maker Nio, has resumed hiring after months of cost-cutting and restructuring, as it seeks to regain sales momentum and support the group’s annual delivery target of 440,000 vehicles.
Following a sluggish start to the year, Onvo was forced to consolidate operations, merging sales locations and integrating several management roles with the core Nio brand.
Regional general managers and other key positions were tasked with overseeing both brands as part of the broader restructuring initiated by the Nio Group.
The hiring push comes under the leadership of Fei Shen, the former Nio Power executive credited with leading the company’s battery swap strategy.
Shen took over from Alan Ai on April 1 and has since introduced stronger retail incentives and renewed sales efforts.
On Saturday, Shen shared a job posting on WeChat, saying Onvo was “restarting recruitment” and was seeking automotive sales talent nationwide. “It’s been nearly two months since I took over Onvo, and now we’re restarting recruitment,” he wrote
“At least now I have some confidence in my heart. Thank you all,” the executive added.
A post from Nio Group added that no prior automotive experience was required for the roles. “Social recruitment | No car company experience required, Onvo sincerely invites top sales talents from across the country to join.”
The renewed optimism comes ahead of Onvo’s May delivery report, expected on Sunday, which is likely to mark its second-best monthly performance.
Weekly insurance registration data show the brand sold more than 1,500 vehicles for a third consecutive week — a first in 2025.
Between April 28 and May 25, the company sold 6,080 units of its L60 SUV, surpassing its monthly totals in February, March and April.
By May 25, deliveries had already approached 6,000 units, putting the brand on track for its second strongest months since launch.
Onvo delivered 5,912 vehicles in January, followed by 4,049 in February, 4,820 in March, and 4,400 in April. The brand had previously set an ambitious internal target of 20,000 deliveries for March alone.
Launched last September, the five-seat L60 is positioned against Tesla’s Model Y and is priced from 206,900 yuan ($28,700) including the battery.
Customers can also opt for a battery leasing plan under Nio’s Battery-as-a-Service (BaaS) model, reducing the upfront cost to 149,900 yuan ($20,800) and allowing access to more than 1,800 compatible battery swap stations across China.
Across all three brands—Nio, Onvo, and Firefly—Nio Group’s total registrations dipped 1.8% to 6,530 units last week.
Onvo has recently eliminated the cost of upgrading from the standard 65kWh battery to the 85kWh long-range version.
Under Nio’s Battery-as-a-Service (BaaS) program, the upgrade fee was reduced from 3,000 yuan ($410) to just 1 yuan (about 14 cents).
