Sales of new Nio’s premium EVs in Norway reached a 2025 high in September, with 60 units registered, according to data from the Norwegian Road Federation (OFV).
Firefly, Nio’s new sub-brand launched in Norway in mid-August with a urban car costing below $30,000, delivered three vehicles last month.
In total, the group’s total stood at 63 units in the final month of the third quarter.
Nio, which marked its entry into Norway exactly four years ago with the opening of a flagship Nio House in central Oslo, sold 297 vehicles in the country over the first nine months of this year.
In September, sales of the core Nio brand rose by two vehicles, or 3.4%, from a year earlier.
The month’s total included 36 units of the entry-level ET5 sedan, 18 units of the EL6 SUV, three ET5 Touring station wagons and three second-generation EL8 SUVs. The third-generation EL8 was unveiled in Hangzhou in September, though a rollout date for overseas markets hasn’t been announced.
As in other European countries, Nio has sought to boost demand by offering Norwegian private buyers two years of free battery leasing with purchases of the ET5 sedan.
Norway remains one of the world’s most advanced EV markets, with 98.3% of all new car sales in September fully electric.
That compares with nearly 900 units in all of 2024.
Nio’s momentum in the country has faltered this year.
The brand registered 184 vehicles in the first half of 2025, down nearly 51% from 376 units in the same period a year earlier, according to EU-EVs data.
To meet its target of 1,500 units for 2025 — a goal set in January by country manager An Ho — Nio needs to deliver about 1,200 vehicles across its premium and Firefly brands in the final quarter.
That means the company has achieved only around 20% of its annual goal, with 80% still to go in the last three months of the year.
