Nio’s vehicle registrations in Norway fell to just 22 units in June, marking the weakest monthly performance since January 2023 for the Chinese electric vehicle maker in its first international market.
The premium EV brand registered 184 vehicles in Norway during the first half of 2025, down nearly 51% from 376 units in the same period a year earlier, according to registration data from EU-EVs.
The decline highlights continued weak demand in the world’s most electric vehicle-saturated market, despite the launch of one of its most aggressive campaigns to date earlier this year.
In Sweden, Nio sold one car in June, representing the lowest monthly result since January 2023.
As seen in other European markets, Nio started offering private buyers in Norway two years of free battery leasing with the purchase of its entry-level model, the ET5 sedan.
The limited-time offer, which ended on June 30, applied only to in-stock ET5 units and excluded other models such as the ET5 Touring, EL6, and EL8.
Eligible vehicles had to be ordered by yesterday, June 30, and delivered by August 31.
Under the company’s Battery-as-a-Service (BaaS) model, customers purchase the car without a battery and subscribe monthly for battery use.
The campaign temporarily waived this subscription, claiming it was saving customers up to NOK 47,976 for the 100 kWh pack and NOK 33,576 for the 75 kWh version.
As of Tuesday, Nio’s website no longer lists inventory for the discontinued EL7 and ET7 models in Norway. Custom orders remain available for the EL6 and EL8 SUVs and the ET5 Touring wagon.
Nio introduced updated versions of the ET5, ET5 Touring, ES6 and EC6 in China this May, but it has not yet confirmed if or when these models will be brought to European markets.
Nearly 900 Nio vehicles were sold in Norway in 2024. In a January interview, country manager An Ho — who succeeded Marius Hayler in late 2023 — said the company aimed to grow sales by 69% this year to 1,500 units, adding: “1,500 cars [sold] with a reasonable margin, that’s OK. Then I’m pretty happy.”
To reach the target, Nio needs to sell about 1,300 vehicles between July and December. Demand for the Firefly sub-brand is seen as key to reach the goal.
The company is preparing to launch its lower-priced Firefly sub-brand in Norway and the Netherlands later this year. Test drives will begin in the Dutch market next week, on July 7.
The brand debuted at Norway’s Autopia Auto Show in May, with test drives expected this summer and first deliveries scheduled for later in 2025. Prices will start at NOK 279,900 (€27,300).
Nio currently operates 20 battery swap stations in Norway. The most recent station opened in November 2024, with no new additions since.
The company has indicated that further expansion may resume later this year, although overall infrastructure investment in Europe has slowed. In China, Nio had reached about 20% of its annual target of deploying 1,800-2,000 this year.
