Nio saw its Swedish registrations rise to 15 vehicles in July amid newly launched purchase incentives, marking its strongest monthly result in nearly a year.
According to official national registration data, the last time the Chinese premium EV brand matched that figure was in August 2024.
In June, the brand had recorded just one vehicle in the Nordic country, marking its weakest monthly result in the country in two and a half years.
Since then, Nio’s sales in Sweden had consistently remained below 10 units per month, with the only exception being October 2024, when the company registered 11 vehicles.
Last month, the Shanghai-headquartered EV maker sold 12 units of its mid-size electric sedan ET5, two units of its flagship EL8 SUV (marketed as the ES8 in China), and one unit of the EL7, a five-seat SUV.
The EL7 is priced from 839,000 SEK ($88,900), including VAT, when acquired via Nio’s Battery-as-a-Service program, where drivers gain access to the 60 battery swap stations installed across Europe.
The rebound comes amid incentives for the 5 series models: the ET5 and its station wagon variant, the ET5 Touring.
In Sweden, Nio is running a campaign for its 2023 inventory of the ET5 sedan, offering business leasing from SEK 3,892 per month (excluding VAT) and consumer installment loans from SEK 4,415 (including VAT).
These vehicles are equipped with a 75 kWh standard-range battery, with the 100 kWh long-range version and winter tires available as add-ons.
A separate promotion is also running for the ET5 Touring, with pricing starting at SEK 5,367 per month for private buyers and SEK 4,653 for business leasing clients.
Both campaigns include the Battery-as-a-Service (BaaS) model as part of the monthly price, while insurance and accessories such as winter tires are not included.
In the first half of 2025, Nio registered 17 vehicles in Sweden, down 75% from 68 units during the same period last year.
Nio officially entered the Swedish market in October 2022 as part of a broader European expansion that included Denmark, Germany, and the Netherlands. Its first European market was Norway, launched in September 2021.
The premium EV maker, led by founder and CEO William Li, plans to enter over a dozen new European markets by the end of 2026 under both the core Nio brand and its new Firefly sub-brand.
In these new markets, the company will not have a local team and retail network. Instead, and to allow a much faster and cheaper expansion, it will rely on local partners and distributors for sales and aftersales services.
Upcoming markets include Austria, Hungary, Belgium, Luxembourg, the Czech Republic, Poland, Romania, and Portugal.
In July, a total of 19,648 vehicles were sold in Sweden, with battery electric vehicles (BEVs) accounting for 6,586 units, or 33.5% of the market.
Among pure electric vehicle manufacturers, Polestar outperformed Tesla, which saw registrations fall 85.8% year-on-year to just 163 units. The Gothenburg-based brand sold more than four times as many vehicles as its U.S. rival.
BYD, which offers both hybrid and fully electric models, registered 40 vehicles in July, while XPeng reported 43 registrations, including 26 units of its G6 SUV.
