Nio ET5 in Germany
Image Credit: Nio

Nio Germany Sales Reach Highest Level in Over Two Years

Sales of the Chinese EV maker Nio in Germany have nearly tripled year over year in December to 89 vehicles, data published by the KBA showed on Tuesday.

Last month’s figures represent the company’s highest sales month in over two years — since October 2023 — and the fifth best month ever since it entered the market in late 2022.

December’s result also marked the first sequential increase since July.

In November, registrations dropped for the fourth consecutive month to just nine units — its weakest month since January 2023.

Nio sold a total of 325 vehicles in Europe’s largest auto market in 2025, a 18.3% decline from the prior year.

Last year, EVs gained significant ground in Germany, with market share rising 43.2% to 19.1%, which indicates nearly one in every five newly registered cars was fully electric.

Other Chinese automakers followed this growth trend.

XPeng, which entered Germany in 2024, increased sales sevenfold in 2025, reaching nearly 3,000 vehicles.

Polestar, a Sweden-based premium EV brand backed by China’s Geely Holding Group, sold over 5,000 units, a 57% increase compared to the previous year.

BYD, a more affordable Chinese brand offering both hybrid and fully electric models, saw sales rise eightfold, surpassing 23,000 vehicles.

Incentives

Last month, Nio extended its incentives to its entry-level SUV, the EL6, in Germany.

Until the year end, the company offered a 0% financing rate on purchases of the model.

The same incentives were already available for the ET5 sedan, ET5 Touring station wagon, and, from mid-October, for the EL8 (ES8) large SUV.

Additionally, through its subscription model, Nio offered a deal of up to 8 months free on standard subscriptions (12 to 36 months).

Customers could also opt for a six-month risk-free trial.

The discontinued ET7 sedan and the EL7 (ES7) SUV are still available through Subscription.

The brand currently lets customers configure the ET5 Touring, the EL6 and the EL8 SUVs, which are priced from €47,500 ($55,600), €53,500 ($62,630) and €82,900 ($97,050), respectively.

The ET5 sedan, on the other hand, is only available through inventory units. The page currently features 15 units of the model, priced from €49,050 ($57,400).

While these models have been upgraded in China earlier this year, the company is still selling vehicles produced in 2023 and 2024 across Europe.

European Sales and Expansion

Last month, Nio also sold a record 107 EVs in the Netherlands. Despite the surge, however, 2025 sales stood below the 2024 figures.

In Norway, the company reached a new two-year high in December with 85 units. The company missed its annual target in the country by about 65%.

In both markets, Nio sells both its main premium brand and the more affordable Firefly sub-brand, which launched in China in early 2025 and became available in Europe in mid-August.

The Shanghai-based company is introducing both brands in new market launches, where it is also adopting a dealership-based business model, as it aims to increase demand.

Matilde is a Law-backed writer who joined CARBA in April 2025 as a Junior Reporter.