Nio sold 45 vehicles in February across eight of its ten European markets for which data is available, a 37.5% decline from a year ago — when the company was present in just five countries on the continent.
The figures represent a four-unit increase from January, based on official registration data compiled by EV.
The Shanghai-based EV maker continues to see declining vehicle registrations in Europe — despite launching its more affordable Firefly sub-brand — expanding into new markets and introducing a distributor-focused business model.
Considering only its four main markets, in which it was present a year ago — Norway, Germany, the Netherlands and Sweden — sales totaled 27 units, a 62.5% plunge year over year.
Of the 27 vehicles, 10 were Firefly EVs, which indicates that Nio brand sales have slumped by 76.4% on those markets when compared to a year ago.
Nio first entered Europe in 2021 through Norway.
It expanded to the Netherlands, Germany, Sweden, and Denmark a year later — opening direct-to-consumer showrooms in these markets.
Throughout 2025, the premium brand faced challenges in selling its 2023 and 2024 model-year vehicles across its main European markets, offering various incentives on the ET5, ET5 Touring, EL6, and EL8 models.
Last year, the company introduced both the Nio and Firefly brands in Austria, Portugal, Greece, Belgium, and Hungary, while also relaunching in Denmark with a new business model.
Alongside the weak results of the first two months of the year, EV learned earlier this month that Nio has quietly overhauled most of its European management structure in February.
The company split its operations in the region into six separate departments and shifted its sales operations toward a dealer and distributor model across its earliest markets as well.
As of Wednesday, Greek and Hungarian vehicle registration data was not yet available.
Germany
In Germany, Europe’s largest auto market, Nio reached a 3 year-low with just one vehicle registered in January.
Last month, a total of five vehicles were registered in the German market.
While the KBA does not provide a sales breakdown by model, data from electric vehicle registration tracker EU-EVs indicates that one Firefly unit was listed in the country.
It is the second one registered there, as the sole vehicle the brand recorded in January was also a Firefly.
The EV maker has not confirmed the launch of the Firefly sub-brand in the German market, which suggests that the unit is likely intended for press or showroom purposes.
The remaining four units were two Nio ET5s, one EL6 (ES6 in its domestic market) and one EL8 (ES8).
The company is currently offering German customers vehicles at discounts of up to 37% from their original list price through a short-term registration scheme, as it seeks to clear inventory from the 2023 and 2024 model years.
Under the promotion, the ET5 sedan, ET5 Touring wagon and EL6 SUV are advertised from €399 per month with 0% financing.
As part of its management and sales restructuring in Europe, the company fired its head of German operations, as first reported by EV earlier this month.
Sweden
Nio failed to register a single vehicle in Sweden in February, the first time the Chinese EV maker has posted a zero in the country since it arrived in the market in late 2022.
Data from Mobility Sweden shows that Nio had sold three vehicles in the same month a year ago, and just four vehicles in January.
Full-year 2025 registrations totaled 156 units.
Of those, 60 vehicles were registered in December alone after an aggressive campaign on the ET5 series — including both the sedan and the Touring versions — which has led sales of the company by far in the market in 2025.
The ET5 and the ET5 Touring accounted for 134 out of the total 156 vehicles sold by the brand in Sweden last year.
Netherlands
In the Netherlands, vehicle registrations dropped to seven units last month.
The Nio brand’s February figure represented an 83.3% decline from the 12 vehicles registered in the same month a year ago, as only two of the seven registrations were Nio-branded vehicles — one EL6 SUV and one EL8.
It represented the premium brand’s third-weakest month since entering the Netherlands, behind June and November of last year when just one unit was registered in each.
The remaining five units were from Firefly.
Year-to-date, the Nio Group has registered 24 vehicles in the Netherlands, with Firefly accounting for 19 of them — nearly 80% of the total.
The premium brand has managed just five registrations in the first two months of 2026.
Norway
In the Norwegian market, registrations more than halved year over year to 15 units in February despite the kick-off of Firefly deliveries in August 2025.
Nio Group posted its weakest Norway sales month in three years in January, with only eight vehicles registered, according to Norwegian EV association Elbilstatistikk.
January figures follow a disappointing 2025 in which the Shanghai-headquartered Group missed its sales guidance by about 65%.
The auto industry was expected to show a sales decline in the first month of 2026, as the Norwegian government has scaled back EV incentives after achieving 95% of all new vehicle sales being fully electric by the end of 2025.
Consumers face stricter rules for value-added tax (VAT) on EV purchases from the first day of 2026.
New Markets
Nio’s sub-brand Firefly registered seven vehicles in Denmark last month, as the brand relaunches in the Scandinavian market with a local distributor.
Meanwhile, the main Nio marque, which re-entered the Danish market late last year alongside the more affordable sub-brand, did not register any vehicles in the country since the beginning of the year.
The company’s expansion into the five new markets it entered late last year has also been slow.
In the Benelux region, the company sold nine EVs last month, following two registrations in January. Total registrations there reached 45 vehicles in 2025.
According to Greek registration data, 20 EVs were registered in Greece in 2025, with an additional 11 recorded in January.
As of Wednesday, February data had not yet been released.
In Portugal, the company registered 16 vehicles during the final three months of 2025 as it entered the market. In January, seven vehicles were sold, followed by two more in February.
In Austria, the company sold two units during the first two months of the year, with none registered last month.
Hungarian registration data is only available quarterly.
Expansion
The company plans to enter the Czech Republic, Romania, Luxembourg, and Poland this year.
The recent appearance of Poland’s country profile in the International Nio App, first spotted last month by EV, indicates the upcoming expansion into the Polish market.
Additionally, the family-oriented Onvo sub-brand is scheduled for an European debut in 2027.
Nio‘s co-founder and President Qin Lihong said on Wednesday that the Chinese EV maker plans for a larger-scale expansion overseas “in the next two to three years.”
According to the executive, Nio will “lay the foundation” in 2026, with a forecast of “several thousand units” delivered outside of its domestic market.
