Shanghai-based EV brand Nio recorded a 9.4% decline in domestic sales in the week ending May 25 compared with the previous week, as the company continues transitioning to updated versions of several key models.
Including deliveries from its sub-brands Onvo and Firefly, total weekly group sales dropped 1.8% to 6,530 units.
Sales of the ES6, EC6, ET5, and ET5 Touring models fell from the previous week, primarily due to production adjustments underway at Nio’s two EV plants in Hefei, where the company is shifting to facelifted versions of all four vehicles.
Among these, only the ET5 sedan, the entry-level model in the Nio lineup, posted a week-on-week increase, with 580 units sold, up from 440 in the week of May 12–18.
Its station wagon variant, the ET5 Touring — sold in China as the ET5T — registered 900 units, down from 1,070.
The chart below presents an interactive breakdown of Nio brand sales in China by model, according to insurance registration data shared on Weibo.
On Sunday, Nio officially launched refreshed versions of both the ET5 and ET5 Touring.
The updated models feature more than 500 component upgrades, including Nio’s in-house developed Shenji NX9031 autonomous driving chip, while maintaining price parity with previous iterations.
Deliveries of the 2025 ET5T began on Tuesday, with Nio founder and CEO William Li personally handing over the first units at the brand’s flagship showroom adjacent to its most advanced facility, the F2 plant.
Pricing for the new ET5 and ET5T starts at 298,000 yuan ($41,360) for the full vehicle. Under Nio’s Battery-as-a-Service (BaaS) program, customers can opt to lease the battery, lowering the upfront cost to 228,000 yuan, with monthly rental fees starting at 728 yuan.
The ES6 SUV, Nio’s top-selling model, saw registrations fall to 1,440 units, down from 1,720 in the previous week. The coupe-style EC6 recorded 590 units, a decline from 700, continuing a gradual slide from 530 units in early May and 410 in late April.
Nio’s flagship ET9, its most expensive model to date, began deliveries on March 28 and recorded 210 and 250 units sold in the final two full weeks of April.
In May, the sedan saw 150 units registered in each of the first two weeks and 180 units in the third.
The Nio ET9 is priced from around 788,000 yuan ($109,400) in China, including the battery.
Under the company’s Battery-as-a-Service (BaaS) plan, the starting price drops to 660,000 yuan ($91,500), with a monthly battery rental fee of 1,128 yuan ($157).
As of April 30, the group had delivered 65,994 units year to date, completing about 15% of its 440,000-unit target.
