Nio has reduced the price of its 100kWh long-range battery pack by 16% as the Chinese electric carmaker seeks to boost demand for its premium brand after posting a year over year and sequential sales decline in July.
The Shanghai-based company said on Tuesday the pack’s price, which works across both 400V and 900V platforms, was cut from 128,000 yuan ($17,600) to 108,000 yuan ($14,850).
The adjustment also lowered starting prices for all the models in its line-up, despite the founder and CEO William Li having stated multiple times that the company would not join the price war seen in the Chinese NEV industry.
The ET5 sedan, Nio’s entry-level model, now starts at 336,000 yuan with the 100kWh pack, compared with 356,000 yuan previously.
The ES6, its entry-level SUV, begins at 376,000 yuan, down from 396,000 yuan. At the top of the range, the flagship ET9 sedan starts at 768,000 yuan, down from 788,000 yuan.
Under Nio’s battery-as-a-service (BaaS) plan, prices are lower as the customer rents the 100kWh battery pack instead of buying it outright.
The ET5 with the 100kWh pack is available from 228,000 yuan, the ES6 from 268,000 yuan, and the ET9 from 660,000 yuan, with a monthly rental fee of 1,128 yuan for the battery.
The move comes as sales of its main Nio brand fell both sequentially and year on year to 12,675 units in July.
Deliveries dropped 38.2% from the same month a year earlier and 13.1% from June’s 14,593 units.
Despite introducing updated versions of four of its best-selling models in May, Nio’s premium brand has now posted year-on-year declines for three consecutive months.
The figures stand in stark contrast to last year, when the company delivered more than 20,000 units per month for five straight months between May and September, crossing the threshold again in December at 20,610.
In 2025, the brand’s strongest performance came in April, when it delivered 19,269 vehicles. May and June followed with 13,270 and 14,593 units respectively.
To ease the impact of the price adjustment, Nio said customers who purchased vehicles with the 100kWh pack between January 1 and August 18 would receive a 20,000 yuan voucher toward future purchases.
The same incentive applies to users who converted battery subscriptions to outright purchases during the period, as well as to those who paid for permanent range upgrades at the old price.
Nio has started shipping its new ES8 SUV to more than 300 showrooms across China, ahead of the pre-launch event scheduled for later this week.
The ES8, a three-row, six-seat SUV known in Europe as the EL8 because of a trademark dispute with Audi, was Nio’s first production model in 2018.
