Shanghai-based EV maker Nio ended 2025 with fewer of its flagship showrooms than a year earlier, the first annual decline since the premium brand began opening the luxury-oriented, community-focused spaces.
The company does not publicly disclose which individual locations have closed.
Until June 2025, Nio published a monthly recap on its global newsroom that included the total number of Nio Houses and how many had opened in the prior month.
Those updates have not appeared since, leaving the monthly trajectory unclear for the second half of the year.
Company data compiled by EV shows that the total number of Nio Houses fell from 180 at the end of 2024 to 171 by the end of 2025 — a net reduction of nine locations and the first decline since the first flagship showroom opened in 2017.
Nio operates its flagship retail locations — known as ‘Nio Houses’ — as showrooms with lounges, libraries, co-working spaces and event areas designed to build a lifestyle community around the brand.
The showrooms, often located in the city center, contribute to Nio‘s strategy of establishing itself in the premium EV segment.
In addition, the company also has ‘Nio Spaces’ both in China and overseas, which are smaller showrooms focused primarily on vehicle display and often located outside the city center.
As part of its cost-cutting efforts, the company began a broader overhaul of its retail operations in China and Europe, with all new markets outside China now operated by local distributors rather than by Nio-managed teams in company-leased showrooms.
Restructuring
The EV maker is restructuring its sales strategy both in China and overseas, as demand for its sub-brands Onvo and Firefly has weakened and sales across its first European markets have been falling.
Earlier this year, Nio opened its first multi-brand store in China, aiming to reduce fixed costs by putting all three brands under the same location.
In Europe, the company is readjusting its sales teams in its initial markets — including Germany, Norway, the Netherlands, and Sweden — following record-low sales in recent months, as exclusively reported by EV.
After entering several new markets in 2025 through partnerships with local dealerships, Nio is now applying the same model to its first-wave European markets.
Local distributors will operate the stores, helping the company reduce fixed costs, while boosting vehicle demand through the dealers’ well-established networks.
The company reported lower R&D (research and development) and SG&A (selling, general, and administrative) expenses in the fourth quarter.
Research expenses dropped by 44.3% year over year to 2 billion yuan, while administrative costs declined by 27.5% to 3.5 billion yuan.
As it achieved its first quarterly profit ever, Nio is prioritizing cost discipline as it projects to report its first profitable year in 2026.
2017–2023
Nio opened its first Nio House in November 2017, located in Beijing.
As of the end of 2019, the EV maker operated 22 flagship showrooms and added another one in 2020.
In October 2021, the company debuted the format overseas, as it opened its first showroom in Norway — the Nio House in Oslo.
It joined the other 37 facilities operated in China by the end of 2021.
Nio closed 2022 with 99 locations — with the 100th one opening at the Shanghai Changtai Plaza in the first week of 2023.
Throughout the following eight months, the company opened 28 additional Nio Houses in China and another five in Europe, as it expanded to Germany, the Netherlands, Denmark and Sweden.
By the end of 2023, the EV maker operated 148 Nio Houses and 352 Nio Spaces worldwide — a 50% increase from the prior year.
2024
Throughout 2024, Nio added another 32 flagship showrooms to the network, beginning to show a real slowdown in openings as its network became more established.
It was also then, by mid-2024, that Nio began reporting the number of showrooms opened in each period, through an update provided in its media newsroom.
As of June 30 2024, Nio operated 155 Nio Houses across the globe, having opened two new locations in June.
The following update, two months later, revealed that two more were opened in August, bringing the total number of Nio Houses in operation to 161 by the end of the month.
The figures suggest that another four may have opened in July, assuming none were closed during that period.
The company did not provide an update for the following three months.
By the end of December, it had 180 Nio Houses across the globe — suggesting that 19 locations opened between September and December, an average of 4–5 per month.
First Half of 2025
In February 2025, Nio said it had opened one Nio House globally, totaling 181 by the end of the month.
The figures contrast with the last numbers from 2024 — 19 new houses in the last four months — as the company opened only one location in two months.
Four new locations opened in April, as Nio reached 187 Houses, which suggests that other three were launched in March.
This was the peak number of flagship showrooms operated by Nio worldwide, according to the data available.
In the following month, Nio said it opened one Nio House, however, the total by the end of May reached only 184 — indicating that other four facilities were closed.
The company announced on July 1, 2025, that five Nio Houses were opened during June. However, only three more were added to the final count (187), suggesting the closure of another two.
Second Half of 2025
Since then, Nio has not reported any new showroom openings.
In its quarterly earnings calls, the company discloses the total number of Nio Houses it operates, but does not specify how many have opened or closed during the period.
When reporting its second-quarter earnings in early September, Nio stated that it operated 176 Nio Houses “as of now,” implying that 11 locations had been closed over the previous two months.
By the end of November, the company operated 172 locations, four fewer than before. In its fourth-quarter earnings report earlier this week, Nio revealed that the number had dropped to 171.
“On the sales side, we currently operate 171 Nio Houses and 395 Nio Spaces, while Onvo has 420 stores,” founder and CEO William Li stated in the call that followed the report.
Onvo’s 105th store opened on September 1, 2024.
By November 2024 — two months after deliveries for the family-oriented sub-brand began — local media outlet Xchuxing reported that Onvo aimed to have 500 stores open by March 2025 and to double that number by the end of the year.
He also revealed that the service network includes 406 service centers and 75 delivery centers.
“In 2026, the three brands will continue to strengthen their presence in key markets while expanding into more lower-tier markets through Sky Stores, which serve as shared sales and service stores for all three brands,” Li said.
