Chinese electric vehicle (EV) maker Nio registered 1,500 vehicles under its main brand in China during the week of January 6-12, down 50% from the first week of the year, according to data from rival automaker Li Auto.
Over the first two weeks, the company recorded 3,500 premium units. In December, Nio hit a record monthly delivery of 31,138 units, including 20,610 vehicles from its main brand and 10,528 from Onvo.
The sub-brand recorded 1,800 registrations as it ramps up production, targeting 20,000 monthly deliveries by March. In total, the group registered 3,300 units in the second week of the year.
January car sales are expected to decline from November’s levels, reflecting the typical year-end sales surge and reduced production during the eight-day Spring Festival holiday from January 28 to February 4.
Nio’s sales climbed 38.7% year-on-year in 2024 to 221,970 units. The company aims to more than double that figure to over 440,000 units in 2025, mainly driven by its two mass-market sub-brands.
Deliveries for Firefly, unveiled in December, are set to begin in China in late April, with the company projecting 50,000 units this year – according to Goldman Sachs.
As confirmed last month by Nio’s chief executive William Li, the company’s third EV manufacturing plant is planned to begin production in the third quarter. The factory is located in Huainan, Hefei, where Nio’s two existing factories are also situated.
