Chinese EV Group Nio said on Tuesday it will enter seven additional European markets over the next 18 months, amid a shift in strategy by combining local dealerships with its existing direct-to-consumer retail model.
Sales of Nio and its mass-market Firefly brand are set to begin in Belgium and Luxembourg in the final quarter of this year, alongside launches in Austria and Hungary.
Hedin Mobility Group, the local partner for Belgium and Luxembourg, said Nio’s sales operations in Belgium will begin in September, with Luxembourg to follow in 2026.
Hedin said it will be responsible for distribution, vehicle sales, aftermarket services, and spare parts in both countries.
The first public appearance of Nio and Firefly in the region is scheduled for later this month — June 19 — during the Link2Fleet ZE Experience event in Leuven, Belgium.
In Central and Eastern Europe, AutoWallis—the group’s partner for Austria, Hungary, Romania, Czechia, and Poland— said earlier this Tuesday that sales in Austria and Hungary will start between October and December.
The remaining three markets are planned to follow in 2026.
Nio first entered Europe via Norway in September 2021 and expanded to Germany, the Netherlands, Denmark, and Sweden the following year.
The Shanghai-based EV maker plans to offer four models in the new markets: the EL6 SUV, EL8 flagship SUV, ET5 sedan, and ET5 Touring.
It does not plan to sell its larger ‘7 Series’ models—the EL7 and ET7—in these countries.
Speaking on the company’s first-quarter earnings call on Tuesday, founder and CEO William Li said Nio aims to reach 25,000 monthly deliveries by the final quarter of 2025.
Its sub-brand Onvo is targeting a similar volume after launching two additional models later this year, bringing the group’s monthly target to over 50,000 units when adding sales of the Firefly brand.
The first test drives of Firefly vehicles in Europe will begin this summer in Norway and the Netherlands.
As it is produced in China, the fully electric hatchback will also be subject to the 21% extra tariff imposed by the European Commission late last year on China-made EVs.
