Nio and Firefly, two brands under Shanghai-based Nio Group, made their debut in the Belgian market this week at the Link2fleet ZE Experience event near Brussels.
Hedin Automotive, the company’s partner and distributor for Belgium and Luxembourg, showcased both Nio and Firefly vehicles at the event on Thursday in Leuven, about 16 miles from the capital.
The exhibition gathered more than 100 plug-in hybrid and fully electric models.
Sales of Nio and its mass-market Firefly brand are scheduled to begin in Belgium and Luxembourg in the final quarter of this year, alongside launches in Austria and Hungary.
Hedin Mobility Group said Nio’s sales operations in Belgium will start in September, with Luxembourg to follow in 2026. Hedin will handle distribution, vehicle sales, aftermarket services and spare parts in both countries.
Earlier this month, the EV maker said it plans to expand into seven additional European markets over the next 18 months, combining local dealership partnerships with its existing direct-to-consumer retail model.
In Central and Eastern Europe, AutoWallis — Nio’s partner for Austria, Hungary, Romania, Czechia and Poland — said on Tuesday that sales in Austria and Hungary will start between October and December, with the remaining three markets to follow in 2026.
Nio entered Europe in September 2021 with its launch in Norway, expanding to Germany, the Netherlands, Denmark and Sweden the following year.
In the new European markets, the company will offer four models: the EL6 SUV, EL8 flagship SUV, ET5 sedan and ET5 Touring. It does not plan to sell its larger EL7 and ET7 models in these countries.
On a first-quarter earnings call, founder and CEO William Li said Nio aims to reach 25,000 monthly deliveries by the final quarter of 2025.
Its sub-brand Onvo is targeting similar volumes with two additional models planned later this year, bringing the group’s total monthly target to over 50,000 units when adding Firefly sales.
First test drives of Firefly vehicles in Europe are expected to begin this summer in Norway and the Netherlands.
As the model is produced in China, the fully electric hatchback will also be subject to the 21% extra tariff imposed by the European Commission on Chinese-made EVs late last year.
