Nio and Firefly, two of the three marques under Shanghai-based Nio Group, were formally presented to the press in Brussels on Wednesday, ahead of their entry into the Belgian market in September.
The group announced its expansion into both Belgium and Luxembourg in early June, appointing Hedin Automotive as its exclusive distributor.
Hedin, which currently manages 15 car brands, will manage distribution, vehicle sales, aftermarket services and spare parts.
Onvo, the family-oriented sub-brand launched by Nio last year, has not been confirmed to be sold in any European country so far.
Sales operations in Belgium of the William Li-led company are scheduled to begin in September, with Luxembourg to follow in 2026, the distributor said in June.
The brand’s first appearance in Belgium came in late June at the Link2fleet ZE Experience event held near Brussels.
In the new markets, the company will offer four models: the EL6 SUV, the EL8 flagship SUV, the ET5 sedan and the ET5 Touring.
The larger EL7 and ET7 models will not be sold in these countries.
The EV maker first entered Europe in September 2021 with its launch in Norway, followed by Germany, the Netherlands, Denmark and Sweden in 2022.
Late last year, the brand opened a battery swap station in Belgium which marked the first one ever located in a country where the brand’s vehicles were not yet on sale. In Europe, Nio has currently 60 stations across six countries.
Firefly, the company’s entry-level brand, is debuting with a compact city car positioned against rivals such as BMW’s Mini and Mercedes’ Smart.
Its first European deliveries took place last week on August 14.
Registration data and company photographs indicate six cars were handed over in the Netherlands and one in Norway, its first European market, though the company did not disclose total figures.
Nio will report its second-quarter earnings results on September 2, before the US markets open.
