Nio’s second launched sub-brand Firefly recorded 883 vehicle registrations in China last week, edging up from 880 in the prior week and 684 in the first full week of August, according to industry data.
The figure marks the second-highest weekly tally since Firefly — the entry-level marque unveiled by founder William Li in Guangzhou last December — began deliveries in April.
Between the first and second full week of August, the brand posted a 28.7% increase in registrations.
Firefly delivered 2,366 units in July, down 39.8% from the 3932 units sold in June.
The company had originally aimed to ramp production to 10,000 units in fewer than the 97 days announced, but output was slowed last month by adjustments to its production line.
Other brands within the Nio Group also gained traction, with Onvo reporting its second-strongest week on record, while the core Nio marque contributed with 2,584 units (up 2.5%) to what became the company’s fourth-highest overall weekly registrations in the past year.
Firefly this week introduced a limited-run “Nomadic Melade” edition of its compact EV. Capped at 333 units, deliveries began immediately in China.
The model features exclusive wheels, decals and ambient interior lighting, and is priced at 93,800 yuan ($13,100) under Nio’s Battery-as-a-Service plan, with a monthly battery rental fee of 399 yuan ($56).
Earlier this month, Firefly also began handing over vehicles to European customers, marking its market entry nearly four years after Nio’s core brand expanded to the region.
As reported by EV on Tuesday, Nio’s exclusive distributor Hedin Automotive has priced Firefly’s compact EV at €29,990 in Belgium, where sales begin September 20. Luxembourg will follow in early 2026.
Nio said last week that Firefly will expand to Singapore in 2026, its first right-hand-drive market. By contrast, Costa Rica and Uzbekistan — also announced as new destinations — will only see the Nio and Onvo brands offered.
JPMorgan upgraded Nio‘s stock rating and price target earlier on Tuesday while adding it to its ‘Positive Catalyst Watch’ list.
The upgrade followed an EV report noting that, according to a job advertisement, the company is seeking more than 200 manufacturing workers as it prepares to open its third EV plant next month.
As of press time, Nio shares are jumping 9% at $6.64.
