Firefly, the entry-level sub-brand of the Chinese EV maker Nio, sold one unit of its debut model in the Netherlands in September.
That brings total registrations in the country to 15 units year-to-date, according to data from industry group BOVAG.
The figure includes six vehicles registered in June for use as test-drive cars from July 7 onwards.
The best selling EV model in the Dutch market was the Tesla Model Y with 1,436 units, while the Model 3 sedan ranked third with 569 units. Skoda sold 987 Elroq units last month, ranking second.
In total, 93,768 fully electric models were registered in the Netherlands over the first nine months of 2025, reaching a market share of 34.7%.
Norway, another early overseas market for the brand, recorded three registrations last month, figures from the Norwegian Road Traffic Information Council (OFV) showed this Wednesday.
The Netherlands and Norway are Firefly’s first markets outside China, with sales in Belgium and Portugal set to follow.
The compact EV, launched last December with deliveries in China beggining in April, was designed with European consumers in mind.
However, tariffs imposed by the European Commission on imported Chinese EVs have forced Nio to adapt its rollout strategy.
Globally, Firefly has ramped quickly from its late April debut, when it delivered 231 units.
Deliveries in China rose to 3,680 in May and 3,932 in June, and the company reached its 20,000th vehicle on Saturday.
Speaking Friday, Firefly brand chief Daniel Ge said Shanghai alone accounts for about 10% of sales, and the marque is targeting 100,000 customers by September 2026.
That would require an additional 80,000 deliveries over the next 12 months, averaging about 6,700 global units a month.
Last month, the Firefly model secured a five-star safety rating from both Euro NCAP and China’s C-NCAP.
It achieved a 96% score for Adult Occupant Protection — the highest among all models tested this year — and 87% for Child Occupant Protection, ranking 17th among the 46 vehicles reviewed.
The company plans to enter more than a dozen new European markets over the next 15 months, including Austria, Hungary, Luxembourg, Poland, Czech Republic, Greece, Bulgaria and Cyprus.
