Nio Group‘s deliveries in the Netherlands have more than halved sequentially in November.
The Group — which includes Nio and Firefly brands — saw its sales drop to nine vehicles from 19 in October.
Of those, eight were Firefly units, which stayed one-unit below the prior month.
Since deliveries of Nio‘s more affordable sub-brand began in mid-August, a total of 31 vehicles have been registered in the Dutch market.
Nio brand’s figures, on the other hand, represent the lowest monthly sales in four months, and the eleventh consecutive month of sales decline compared to the previous year.
According to data from BOVAG, registrations for the Shanghai-based company’s main marque have plunged both sequentially (by 9 units) and year over year (by 10 units).
Nio has introduced several incentives for its portfolio over the past few months, in a final effort to push inventory of model year 2023 and 2024 out.
Last month, the only Nio vehicle registered was an EL6.
This model currently makes up the largest share of the remaining inventory, as the company has been able to move most of its ET5 and ET5T stock over the past few months.
From January 1 to October 31, Nio sold 145 vehicles in the Dutch market, including both brands.
Despite the introduction of Firefly, sales are still 39.2% below the 213 units registered in the same period a year before.
Firefly
Four months after arriving in the market, Firefly announced the first direct discounts in both Norway and the Netherlands.
In the Dutch market, Firefly launched a Black Friday discount on November 24 of €5,000 ($5,700).
The direct price cut runs until December 7. Customers can purchase the Firefly ‘First Edition’ from €24,900 ($28,700), instead of the original pricing of €29,900 ($34,400).
Last month, the brand also introduced the second trim in Europe — named ‘Comfort’ — which is priced from €32,500 ($37,400) in the Dutch market.
Netherlands EV Adoption
Last month, 17,192 new electric vehicles were registered in the Netherlands, an increase of 26.5% year over year.
Fully electric vehicles represented a market share of 48.3%, above hybrids (42%) for the first time ever.
The surge in demand has been driven by the rise of the benefit-in-kind (“bijtelling”) rate for electric lease vehicles.
The rate was set to increase from 17% to 22% in 2026, bringing it in line with petrol vehicles.
However, as of last week, the House of Representatives agreed on a gradual increase: 18% in 2026, 20% in 2027, and 22% only in 2028.
Firefly’s Expansion
The brand recently expanded to Austria, Portugal, Greece, and Denmark, with more European markets set to follow in the coming weeks and months.
Firefly has announced plans for 17 markets globally across the Americas, Europe, and Southeast Asia.
Separately, the company is in talks with distributors in Brazil, Spain, and Australia. The UK and Thailand are also being planned for 2026.
