Lucid’s Germany Registrations Fall to Single Digits in February

Written by Cláudio Afonso | LinkedIn | X

Lucid Motors registered nine vehicles in Germany in February, down from 19 units in January, as the company prepares to expand its European distribution strategy.

Before being appointed interim CEO, Chief Operating Officer Marc Winterhoff said in December that Lucid plans to open additional showrooms in Germany, including new studios in Berlin and Stuttgart.

“We aim to operate between 10 and 12 locations across the country,” he stated in an interview with local media.

As exclusively reported by EV in December, Lucid is expanding its business model in Europe by adding importers and agency models in select markets alongside its existing direct-to-consumer showroom network.

In Germany, Lucid’s entry-level Air Pure starts at €85,000 ($89,000), while the high-performance Air Sapphire can be pre-ordered for €255,000 ($269,000).

In the Netherlands, Lucid has sold one vehicle over the first two months of 2025. In February, the company registered nine units in Germany, ten in Switzerland, one in the Netherlands, and none in Norway.

At the fourth-quarter earnings call, Lucid’s interim CEO confirmed the shift, stating that the company is introducing “additional distribution channels like importers and agency models for select countries in addition to our existing direct-to-consumer model.”

Lucid currently operates in Germany, the Netherlands, Norway, and Switzerland, with additional European markets expected later this year.

Tesla’s vehicle registrations in Germany fell over 70% year over year to 1,429 units, as it prepares to launch deliveries of the refreshed Model Y in Europe starting in May. Meanwhile, Geely-backed Polestar saw registrations surge 82% to 263 units, while Chinese EV makers BYD, Nio, and XPeng recorded 185, 25, and 162 units, respectively.

A midsized model priced below $50,000 is expected to go into production in late 2026 and arrive in Europe in 2027.