Lucid Motors will host its Investor Day on March 12, providing “a comprehensive update on the company’s strategic priorities, operational execution, long-term growth roadmap, and financial outlook,” the company said Tuesday.
The announcement confirms reporting by EV on January 20, when a Cantor Fitzgerald research note sent to clients revealed the planned date.
The event comes as the Saudi-backed EV maker seeks to regain investor confidence after shares fell 65% in 2025 amid twice-reduced production guidance, the 11-month long search for a new CEO, and a slower-than-expected ramp-up of its second model.
Agenda
Lucid‘s senior leadership team will deliver several keynotes “focused on key growth drivers,” the company said.
Presentations will cover “the core technology platform supporting its upcoming midsize vehicle program,” and “recent advancements across its software stack.”
Lucid had a turbulent year for software, ending up firing “more than a handful” of software staff, as management recently admitted when questioned about issues faced by customers.
The presentations will also cover the brand’s “autonomy strategy, and how these capabilities are expected to translate into sustainable value creation and improved financial performance.”
Marc Winterhoff, the interim CEO since February 2025, had previously teased “additional things” for the Investor Day event.
A live Q&A session with management and presentations from select partners and stakeholders will follow.
“Lucid Investor Day is set for March 12,” Vice President of Communications Nick Twork wrote on X. “We’ll go deep on our roadmap, core tech platforms, software and autonomy advancements, and how our midsize platform will unlock the next phase of Lucid‘s growth.”
Midsize Platform Preview
Lucid said it will offer “an early, in-depth preview of its upcoming midsize vehicle program and highlight select software advancements supporting its next generation vehicle architecture.”
The company assembled the first prototype of its upcoming midsize SUV at its Arizona plant last Friday and production is planned to begin in “late 2026.”
The crossover, targeting the $50,000 segment, will be priced approximately $20,000 below the current entry-level Air sedan.
The midsize platform will underpin three upcoming SUVs, including one with an off-road focus.
All three vehicles will feature Nvidia’s DRIVE AGX Thor computing platform and target Level 4 autonomous capability.
The model is confirmed for production at Lucid’s Saudi Arabia facility once it becomes fully operational, though it remains unclear whether the Casa Grande, Arizona plant will also manufacture the vehicle.
Reveal Timeline
Chief Financial Officer Taoufiq Boussaid said in early December that Lucid plans to unveil its third EV model “somewhere mid next year.”
Speaking at the UBS Conference, Boussaid said the company had “a tentative official reveal date” that may coincide with the investor day.
Unlike previous vehicle launches, Lucid will skip reservations and open orders immediately upon public reveal.
“We don’t want to do reservations. We will go straight for orders,” Boussaid said, adding that “timing should be more or less in line” with the investor day.
The Investor Day will be webcast beginning at 8:00 a.m. ET on March 12. In-person attendance will be by invitation only.
