Lucid Motors is expanding its retail and service footprint in the Middle East, with new showrooms and service centers planned for Abu Dhabi and Dubai, a senior company executive told local media.
Faisal Sultan, recently promoted to President for the Middle East, told Saudi Arabia’s Al-Eqtisadiah newspaper that the Saudi-backed electric vehicle (EV) maker will “soon” open new studios and service facilities in the region.
The premium carmaker is preparing to enter additional markets in the region.
The company currently operates two studios in Saudi Arabia — in Riyadh and Jeddah — and one in Dubai. Its five service centers are all in Saudi Arabia.
Sultan said Lucid’s close partnership with Saudi Arabia’s Public Investment Fund (PIF), which holds about a 60% stake in the company through Ayar Third Investment Company, provides a stable financial base for growth and supports investor confidence.
PIF has previously said its backing for Lucid aligns with the Saudi Green Initiative goal of making 30% of new car sales electric by 2030.
Lucid aims to export roughly 92% of production from its Saudi Arabian factory to global markets, while about 13% of its output is expected to be delivered within Gulf Cooperation Council (GCC) countries, Sultan told local media outlet Argaam.
Separately, Saudi Arabia’s Ministry of Foreign Affairs has launched procurement tenders to supply Lucid vehicles to its embassies and consulates.
The list of countries includes Türkiye, Jordan, Hungary, Brazil, Egypt, the Philippines, Tunisia and Bangladesh, according to a report by EV.
Lucid’s interim CEO, Marc Winterhoff, recently told Bloomberg that the company is preparing to enter more Middle Eastern markets in the near term.
“We have started Abu Dhabi and we’re looking into Qatar and other additional markets coming very soon,” Winterhoff said at the Saudi-U.S. Investment Forum in Riyadh.
Earlier this month, Lucid released new images of its AMP-2 manufacturing facility in Saudi Arabia, which spans about 1.3 million square meters and is being transitioned from semi-knockdown (SKD) assembly to full vehicle production. The site is expected to reach an annual capacity of up to 155,000 vehicles.
