Lucid Motors’ sales in Europe remained weak in June, with the premium electric vehicle maker struggling to gain traction in the region more than two years after entering the market.
The California-based brand registered 27 vehicles across Germany, Norway, Switzerland and the Netherlands last month, up 22.7% from a year earlier but down slightly from 28 units in May, according to official national data and the platform EU-EVs.
Sales in Germany, Europe’s largest car market, rose 13.3% year-on-year to 17 units.
In the first half of 2025, Lucid registered 73 vehicles in the country, compared with 65 during the same period in 2024.
In late June, the brand launched a new fleet program in the German market offering tailored mobility solutions, flexible pricing, and national or international framework agreements for business customers.
In Switzerland, registrations increased to six units from two a year ago, while deliveries in the Netherlands fell to two units from five.
The company sold two vehicles in Norway in June, bringing its total in the country to three for the first half of the year, down from five in all of 2024.
Lucid operates showrooms in eight European cities: Oslo, Hamburg, Cologne, Frankfurt, Munich, Geneva, Hilversum in the Netherlands, and Zurich, where a new location is scheduled to open this autumn.
Last month, Lucid’s Managing Director in Europe Lawrence Hamilton said that the company expects to be present across the UK, France, Italy, and Spain “over the next 18 months.”
The Belgian and Danish markets will be two of the upcoming new regions for the Newark-based brand.
The group’s European operations have also been marked by leadership instability.
Since early 2023, Lucid has appointed three different Managing Directors for Europe: Michael van de Sande took the role in March 2023, followed by Alexander Lutz later that year.
Lawrence Hamilton, who previously held senior roles at Polestar and Infiniti, assumed the position in December and currently leads the region.
Lucid is preparing to launch its second model, the Gravity SUV, in a bid to broaden its appeal beyond the luxury sedan segment. The company recently completed a 5,000-mile validation drive from Munich to the Arctic Circle as part of its testing programme for the new vehicle.
Last week, Lucid said it had set a new Guinness World Record for the longest distance travelled by an electric car on a single charge, after its Air Grand Touring drove 1,205.8 km (749.2 miles) from St Moritz to Munich.
Globally, the group delivered 3,309 vehicles in the second quarter, a 38% increase year-on-year, supported by rising output from its Casa Grande factory in Arizona.
Production reached 3,863 units between April and June, up 83% from a year earlier.
Lucid would need to produce an additional 13,325 vehicles in the second half to meet its 20,000-unit full-year target — effectively doubling its first-half output of 6,675 units.
Shares in Lucid were down 1.3% at $2.26 in pre-market trading on Monday, 33 cents above their all-time low reached in November.
