Premium EV maker Lucid has progressed with multiple trademark filings for the names of its upcoming models in the United States, Canada, and the European Union.
The Newark-headquartered brand is preparing to expand its lineup beyond its Air sedan and recently launched Gravity SUV.
The mid-size platform will serve three models, the VP of Design and Brand Derek Jenkins said last year.
The European Union Intellectual Property Office (EUIPO) approved on Monday Lucid’s application for the “Earth Dream Edition” trademark, reviving the name originally used for the launch version of the Lucid Air.
While the company’s earlier application for the same name with the U.S. Patent and Trademark Office (USPTO) was marked dead or dismissed last December, the company continues to hold an active U.S. filing for “Lucid Earth.”
Lucid is planning to launch a mid-size SUV positioned below the Gravity in late 2026, targeting a starting price under $50,000.
The model, first teased in September 2024, is intended to compete directly with Tesla’s Model Y — the world’s best-selling vehicle in 2023 and 2024 — and is likely to adopt the “Lucid Earth” name.
In a separate filing, Lucid applied to trademark the name “Lucid Ocean” on May 30, 2024, in both the U.S. and Canada.
The USPTO issued a Notice of Allowance (NOA) for the name last November 2024, confirming that no opposition was filed during the publication period.
The “Ocean” trademark has drawn attention due to its previous association with Fisker’s debut model, which carried the same name before the company filed for Chapter 11 bankruptcy in June 2024.
The EV startup founded by Henrik Fisker filed for bankruptcy a few weeks later.
Lucid also filed for the trademark “Lucid Space” with the EUIPO on February 13, 2025, and secured the rights on June 6.
A prior U.S. application from 2020 was abandoned after the company failed to submit the required Statement of Use following a Notice of Allowance.
In an August 2024 interview, Lucid Vice President of Design and Brand Derek Jenkins confirmed that the company’s mid-size EV platform will underpin three upcoming models.
Although Jenkins declined to specify the segments, he noted that the vehicles would be positioned to appeal to younger buyers and feature more dynamic styling.
“They’re going to be more athletic vehicles,” he said. He also ruled out the possibility of a station wagon, calling it “a dying segment, even in Europe.”
Four months after signing its second graphite sourcing deal, EV maker Lucid Motors signed last week a third agreement to “further strengthen” its supply of U.S.-sourced raw materials for upcoming models.
Synthetic and natural graphite make up a large portion of lithium-ion battery materials and are critical for enabling fast-charging performance of electric vehicles.
