Lucid Motors registered 53 vehicles in the Netherlands during 2025, a slight increase from the 47 units sold a year before, as demand on the Old continent for the Air sedan remains weaker than expected.
The company established its European headquarters in the Netherlands back in 2021 as it prepared to enter the Old Continent via the Dutch, Norwegian, German, and Swiss markets.
Three years after its official market launch in the Dutch market, the company continues to struggle to ramp up demand, with monthly registrations staying under ten units overall.
According to data published by BOVAG, Lucid sold 14 vehicles in December, rebounding from the zero-unit low of the prior month and totaling 16 vehicles in the fourth quarter.
After beginning the year with 15 registrations in the first quarter, 12 of them having been in March — its highest monthly result since it entered the Netherlands up until now —, quarterly sales tumbled to 10 vehicles in the second quarter and just nine in the third one.
Product Lineup
Lucid currently offers the Air sedan in the Netherlands in Pure, Touring, and Grand Touring trims — all from the 2025 model year as the company works through existing inventory.
According to the company’s website, the 2025 Air Pure starts at €72,853 before tax, the Touring at €85,167, and the Grand Touring at €109,961.
The high-performance flagship Sapphire variant is priced at €255,000.
In September, Lucid opened European orders for the three-row Gravity SUV, priced from €102,900 in the Netherlands.
Deliveries are scheduled to begin later this month.
However, interim Chief Executive Officer Marc Winterhoff suggested at the Gravity’s European debut in Munich that initial units could reach customers before year-end.
In December, Lucid registered 2 Gravity vehicles, following another unit earlier in the year.
It is still uncertain if the vehicles were delivered to customers or registered for showroom or press purposes — as the brand has not yet announced the beginning of deliveries in Europe.
European Expansion
The Netherlands currently serves as one of four markets Lucid operates in Europe, alongside Germany, Norway, and Switzerland.
Lucid opened its first service, delivery and sales center in the country (and Europe) in December 2022 — the Lucid Studio in Hilversum.
It was the third retail location on the continent.
In October, sales across Europe plunged by more than half for the third consecutive month, at just four units, but rebounded in November to 42 vehicles across its four markets.
December figures from both Germany and Switzerland have not yet been disclosed. In Norway, zero vehicles were sold last month.
Lucid announced earlier this year that it plans to expand into eight additional European markets in 2026, tripling its continental footprint to 12 countries.
Winterhoff confirmed that France will be included in the rollout, while Europe President Lawrence Hamilton said Belgium and Denmark will also be among the new markets.
According to data published by the platform EU-EVs, which reports daily vehicle registrations across several European markets, Lucid has registered three Air sedans in Spain during November and one more in December, ahead of the market launch.
Customer Complaints and Stock All-Time Low
However, Lucid remains under pressure, with challenges including not only weak demand, but a declining stock price, and negative customer feedback.
The latter has been particularly focused on the Gravity software, which interim CEO Marc Winterhoff has recently acknowledged.
The company’s shares fell to a new all-time low on Wednesday, dropping to $10.46 — equivalent to $1.04 before the company’s reverse stock-split in early September.
In 2025, the stock lost more than 60% of its value.
The company’s market capitalization has shrunk to $3.56 billion, a 98% crash of the roughly $90 billion peak reached in late 2021.
