Written by Cláudio Afonso | LinkedIn | X
Lucid Motors sold just seven vehicles in Germany last month, marking its weakest monthly performance in the country since March 2024, when it registered five cars.
The U.S. electric vehicle maker delivered nine units in February and 19 in January, bringing its first-quarter total to 35 vehicles — all from its debut model, the Lucid Air sedan.
The company’s second model, the Gravity SUV, is planned to begin deliveries in Europe early next year, with orders set to open later this year.
Before becoming interim chief executive, Chief Operating Officer Marc Winterhoff said in December that the company planned to grow its footprint in Germany with new retail sites.
“We aim to operate between 10 and 12 locations across the country,” Winterhoff said in an interview with local media at the time. Lucid currently operates showrooms in Munich, Frankfurt, Düsseldorf, and Hamburg.
Lucid’s entry-level Air Pure model starts at €85,000 ($91,800) in Germany, while the high-performance Air Sapphire is available for pre-order at €255,000 ($275,500).
In Norway, Lucid registered a single vehicle in March after no deliveries in February. In the Netherlands, registrations rose to a new record high of 12 vehicles from one unit the previous month. Swiss data published in March did not disclose a specific figure for Lucid sales. According to EU-EVs data, the company sold 10 units across in the Swiss market in February.
Lucid is adjusting its go-to-market strategy in the region. As first reported by EV on December 23, the California-based firm is adopting a mixed distribution model in Europe, adding importers and agency partners in select countries alongside its direct-to-consumer retail network.
Winterhoff confirmed the shift two months later during the company’s fourth-quarter earnings call in late February, saying Lucid was introducing “additional distribution channels like importers and agency models for select countries in addition to our existing direct-to-consumer model.”
The company currently operates in Germany, the Netherlands, Norway, and Switzerland, and has signaled plans to enter additional European markets later this year.
Lucid’s upcoming mid-sized vehicle priced below $50,000 is expected to begin production in late 2026 at the Arizona plant and arrive in Europe the following year.
In Germany’s broader EV market, Tesla saw registrations fall 42.5% year-on-year in March and 62.2% in the first quarter. XPeng registered 176 vehicles, hitting a new record for the second consecutive month.
BYD Co., which sells both EVs and plug-in hybrids and entered the German market in late 2022, posted a sharp increase with 805 units sold in March — up 403% from a year earlier. The Shenzhen-based automaker delivered 1,225 vehicles in the first quarter, marking a 212% annual increase.
Lucid said on Wednesday it delivered 3,109 vehicles in the first quarter of the year while production stood at 2,212 units — with additional 600 units on their way to the semi knocked down plant in Saudi Arabia.
First quarter deliveries surged 58% year over year compared to the 1,967 vehicles delivered in the first three months of 2024. For this year, the company aims to double production to “approximately 20,000 units.”
