Lucid Motors sold a total of 183 vehicles in Germany throughout 2025, a 53.3% drop from the 392 units recorded in 2024.
In Europe’s largest auto market, where EV adoption grew by 43.2% year over year, Lucid has struggled to sustain demand, which has led the company to switch to a dealership-based business model in the country.
The California-based EV maker sold 12 vehicles in December, less than half of the 29 units listed in November and an eight-unit drop compared to the same month a year before.
Registrations declined month over month from January to April 2025, however, they remained above prior-year levels for most of the first half — with April being the exception.
Sales rose steadily, peaking in July with the highest monthly total of the year at 46 vehicle registrations, before dropping sharply to a new two-year low of just one unit in October.
European Sales
In December, Lucid registered 14 vehicles in the Netherlands — marking its highest monthly result since entering the market three years ago.
For the year, the company sold a total of 53 vehicles in the country, a modest increase from the previous year but still below 2023 levels.
In Norway, however, the did not sell any Lucid Airs for the fourth consecutive month. A single Gravity SUV was registered in November, likely for showroom or press purposes in anticipation of upcoming deliveries.
Overall, in a country where over 95% of vehicles registered in 2025 were fully electric, Lucid recorded a total of 19 vehicle registrations.
Air Demand and Gravity Debut
Lucid‘s German portfolio includes its debut Air sedan, from the entry-level Pure trim, priced from €85,900 ($100,370), to the fully spec’d Sapphire €250,000 ($292,100).
Its second model, the Gravity SUV, was introduced in Europe at the Munich Auto Show last September.
At the Munich event, Lucid started accepting orders for the high-end variant Grand Touring across the four markets it is present in, which also includes Norway, the Netherlands and Switzerland.
As the EV maker began mass production of the cheaper variant, orders for the cheaper Touring trim have opened late last year.
The Gravity Touring is priced from €99,900 ($116,720), while the Grand Touring trim begins at €116,900 ($136,570).
In early December, Lucid announced lease pricing for both trims of the model in the German market.
Customers can lease both variants, with monthly payments of €999 and €1,169, respectively — according to an e-mail sent to German customers and seen by EV.
While deliveries are expected to begin in the following weeks, Lucid‘s interim CEO Marc Winterhoff previously indicated that a limited number of units could be delivered before the end of 2025.
In November, Lucid registered five units of the Gravity model, following 13 vehicles previously listed in August, according to data from the platform EU-EVs (as the KBA does not distinguish sales per model).
As of press time, December data was not yet available.
While the first vehicles were anticipated ahead of the IAA Auto Show and were likely intended for showroom display or press use, it is unclear whether the later vehicles were delivered to customers or registered by the company for similar purposes.
Business Model Switch
The EV maker is switching its business strategy in Germany from a direct-to-consumer sales model to include partnerships with local distributor groups, according to the company’s President of Europe Lawrence Hamilton.
Hamilton said in late September that the company plans to “be represented in 12 to 15 cities” during the initial phase and to grow its sales network to approximately 50–60 locations.
As the company prepares to enter Belgium, Denmark, the UK, France, Italy and Spain later this year, it will rely exclusively on local distributors.
