Lucid Motors has registered just two vehicles in Norway over the past six months, according to data from car registration platforms EU-EVs and Elbilstatistikk, as the premium EV maker struggles to generate demand in the world’s leading market in EV adoption.
The company recorded zero registrations in February,as the Air sedan went unsold in five of the last six months.
The only other Lucid vehicle registered in the country since September was a Gravity SUV in November, likely intended for showroom or press purposes as the EV maker has not yet announced the start of European customer deliveries.
Data from the Norwegian Road Federation (OFV) is published only on the 30 best-selling brands and models for each month.
As reported by EV on Sunday, data from the Dutch auto trade association BOVAG shows that Lucid registered only two vehicles — both Gravity SUVs — and recorded zero Air sedans for the third time in four months.
European registrations of the model so far indicate that the vehicles are likely intended for press, test drives, or showrooms, since the company has not yet announced the start of customer deliveries.
Sales in Norway
Lucid entered the Scandinavian market in early 2023, with the opening of its showroom in Oslo.
Since then, the premium EV maker has registered a total of 33 vehicles there, of which four were parallel imports.
The brand sold one Air sedan in January, following four months without any registrations of the model.
The only other Lucid vehicle registered in Norway over the past six months was a Gravity SUV in November.
Lineup
The EV maker opened orders for the top trim of its second model across Europe in September.
Despite having previously pointed towards beginning deliveries of the model in January, the only model currently being delivered in Norway is the debut Air sedan.
Most pre-configured Air models listed on the Norwegian website have an estimated delivery time of four weeks, while the Gravity SUV shows a delivery window of two to nine weeks.
Prices for the entry-level trim, the Air Pure, begin at NOK 950,000 ($99,900), rising to NOK 1,309,000 ($137,600) for the Grand Touring variant and NOK 2,820,000 ($296,500) for the fully spec’d high-performance version Sapphire.
The Gravity Grand Touring is priced from NOK 1,249,000 ($131,300) in Norway, while the Touring variant begins at NOK 1,049,000 ($110,300).
Norwegian Market
Norwegian vehicle registrations plunged in January after the country removed EV purchase incentives on January 1.
Norway leads EV adoption globally, having finished 2025 with 95% of all new vehicle sales being fully electric.
January is usually one of the weakest months of the year following a sharp increase of demand in December.
In February, registrations tripled from January’s depressed levels but remained roughly half of last year’s figure. Fully electric vehicles represented 98% of all new registrations.
Tesla, which was the best-selling brand in 2025, posted its worst result in three years in January; however, it recovered its top spot in February, with over 1,200 vehicles registered.
European Expansion
Lucid announced in January it will officially launch in Belgium “this Summer.”
Denmark will follow later this year alongside France and five other markets, as the company plans to expand into eight additional European countries in 2026.
The UK, Italy, and Spain are also among the markets Lucid is preparing to enter.
Hamilton said earlier this year that the EV maker remains committed to European growth as the brand prepares to adjust its business model to a hybrid approach that will include local dealerships, allowing faster expansion at lower cost.
As EV exclusively reported earlier this week, the German dealer group Wackenhut has become Lucid‘s first distributor in Europe.
The interim CEO Marc Winterhoff announced the agreement on Tuesday without disclosing which partner the EV maker had selected.
Questioned about the company’s plans for European growth, the interim chief said that Lucid expects demand to increase with the introduction of the mid-size platform later this year.
“The vehicles that we have right now, with the Air and the Gravity, they’re still actually on the large side,” the executive stated during the latest earnings call.
“Therefore, there’s not a tremendous growth that we’re attributing to that region, which will change with the midsize,” he added.
