After failing to register any Air sedan in the last four months of 2025, the US EV maker Lucid Motors sold one unit of its debut model in the Norwegian market in January.
Data from EV registration tracking platforms Elbilstatistikk and EU-EVs show that one unit of the company’s debut model has been registered in the country.
In November, the company registered its first Gravity vehicle in the country.
However, since Lucid has not yet announced the start of customer deliveries in Europe, this was likely a unit intended for showroom or press purposes.
While the company has opened orders for the top trim of its second model across Europe in September, the only model currently being delivered in Norway is the debut Air sedan.
Prices for the entry-level trim, the Air Pure, begin at NOK 950,000 ($99,000), rising to NOK 1,309,000 ($136,500) for the Grand Touring variant and NOK 2,820,000 ($291,900) for the fully spec’d Sapphire.
The Gravity Grand Touring is priced from NOK 1.249 million ($129,300) in Norway, while the Touring variant begins at NOK 1.049 million ($108,600).
In addition to customization, Lucid offers customers a selection of pre-configured vehicles, including both the Air and Gravity models.
Most Air models are expected to be delivered within four weeks, whereas Gravity vehicles have an estimated delivery time of either nine weeks or sometime in the second quarter.
Norwegian Market
Lucid entered the Norwegian market in early 2023, with a showroom in Oslo.
Since then, it has registered a total of 33 vehicles there, according to Elbilstatistikk, of which four were parallel imports.
Norwegian vehicle sales dropped sharply (-77%) in January, as expected not only because the auto industry typically slows down at the start of the year, but also due to EV purchase incentives ending by the end of 2025.
The country accounts for the largest share of electric vehicle sales in the auto market. EVs made up 95% of all new car sales last year, slipping slightly to 94% in January.
Most automakers registered declines of over 90% sequentially and above 70% compared to the same period a year ago.
Tesla, which was the best-selling brand in 2025, posted its worst result in three years, with the best-selling Model Y ranking seventh among its competitors.
BYD, which sells only fully electric vehicles in Norway despite its plug-in hybrid offer across other markets, registered 50 vehicles last month, a 72% drop year over year.
The Shanghai-based Nio Group, which introduced its more affordable Firefly sub-brand in the country last August, saw sales tumble to just eight units.
Lucid Air Records
Lucid’s debut model, the Air sedan, achieved the longest driving range among 24 electric vehicles tested in Norway’s rigorous winter.
With temperatures dropping below –30°C (-22ºF), the Lucid Air Grand Touring achieved a range of 520 km (323 miles), 45% below its officially advertised range of 960 km (596 miles).
A Summer range test carried out by the same organization last year also ranked the Lucid Air Grand Touring as the EV with the highest range among its competitors.
In that test, it covered 832 km (517 miles) out of the claimed 960 km, a deviation of 13% — the largest discrepancy among the models evaluated at the time.
As first reported by EV last July, the Lucid Air Grand Touring also set a new Guinness World Record for the longest distance driven by an electric vehicle on a single charge, covering 1,205.8 km (749 miles).
The test followed a planned route through Switzerland, Austria, and Germany, starting in St. Moritz at an altitude of 1,856 metres (6,089 feet) and ending in Munich at around 520 metres (1,706 feet).
European Expansion
Lucid is currently present across four European markets — Norway, Germany, the Netherlands and Switzerland.
The brand registered zero units of the Air sedan in the Netherlands throughout January, as reported by EV over the weekend.
As of Wednesday, vehicle registration data in Germany and Switzerland has not yet been unveiled.
The US EV maker is preparing to expand to several new markets in the Old Continent.
According to Lucid’s President of Europe Lawrence Hamilton, the company is looking for local distributor partnerships, as it switches its business model to increase demand.
Lucid announced earlier this week it will officially launch in Belgium “this Summer.”
Denmark will follow later this year alongside France and five other markets, as the company plans to expand into eight additional European countries in 2026.
The UK, Italy, and Spain are also among the markets Lucid is preparing to enter.
