Lucid Motors has registered only one vehicle in Norway in the first quarter of the year and two over the past seven months.
The premium EV maker continues to see no demand for its vehicles in the country with the world’s leading market in EV adoption, data from car registration platforms EU-EVs and Elbilstatistikk showed on Wednesday.
The official data from the Norwegian Road Federation (OFV) is published monthly but lists only the 30 best-selling brands and models for each month.
The company has registered only two vehicles in Norway over the past seven months.
One of them was a Air sedan in January, the only vehicle the brand registered in the Norwegian market in the first quarter of 2026.
The only other Lucid vehicle registered in the country since September was a Gravity SUV in November.
It was likely intended for showroom or press purposes, as the EV maker has not yet announced the start of European customer deliveries, despite first targeting it for early 2026.
EV Market
Norway leads EV adoption globally, having finished 2025 with 95% of all new vehicle sales being fully electric.
Auto sales plunged in January after the country removed EV purchase incentives on January 1, combined with the industry trend of the first month of the year usually being one of the weakest in vehicle registrations.
In February, registrations tripled from January’s depressed levels but remained roughly half of last year’s figure; March, however, saw sales jump to 17,685 vehicles.
The share of electric cars was 98.4%, representing a new monthly record — and raising the quarterly share to 96.7%.
Tesla, which was the best-selling brand in 2025, posted its worst result in three years in January and recovered its top spot in February, with over 1,200 vehicles registered.
The Elon Musk-led company registered 6,150 vehicles in March, a fivefold increase from the previous month.
Lucid in Norway
Lucid entered the Scandinavian market in early 2023, with the opening of its showroom in Oslo.
Since then, the premium EV maker has registered a total of 33 vehicles there, of which four were parallel imports.
Prices for the entry-level trim of its Air sedan — the Air pure — begin at NOK 950,000 ($98,000), rising to NOK 1,309,000 ($135,100) for the Grand Touring variant and NOK 2,820,000 ($291,000) for the fully spec’d high-performance version Sapphire.
The EV maker opened orders for the top trim of its second model across Europe in September.
Despite having previously pointed towards beginning deliveries of the model in January, the only model currently being delivered in Norway is the debut Air sedan.
The Gravity Grand Touring is priced from NOK 1,249,000 ($128,900) in Norway, while the Touring variant begins at NOK 1,049,000 ($108,300).
European Expansion
Lucid announced in January it will officially launch in Belgium “this Summer.”
Denmark will follow later this year alongside France and five other markets, as the company plans to expand into eight additional European countries in 2026.
The UK, Italy, and Spain are also among the markets Lucid is preparing to enter.
This week, President of Lucid Europe Lawrence Hamilton announced on LinkedIn that the company is hosting an European Media Drive of the Gravity SUV in Mallorca, Spain.
Late last year, the first five Lucid models were registered in Spain — ahead of the market launch there.
They were all Air sedans. It remains unclear whether they were customer imports or vehicles registered for press purposes by the company.
“We are welcoming more than 40 influential automotive, national, and lifestyle media representatives as well as content creators from across Europe – spanning both our established markets and those we are preparing to enter,” Hamilton wrote.
As EV exclusively reported in February, the German dealer group Wackenhut has become Lucid‘s first distributor in the continent — as the company shifts its business model in Europe’s largest auto market.
Questioned about the company’s plans for European growth, interim chief Marc Winterhoff said that Lucid expects demand to increase with the introduction of the mid-size platform later this year.
“The vehicles that we have right now, with the Air and the Gravity, they’re still actually on the large side,” the executive stated during the latest earnings call.
“Therefore, there’s not a tremendous growth that we’re attributing to that region, which will change with the midsize,” he added.
The company is on schedule to begin production of its mid-size platform in Saudi Arabia by the end of 2026, through which it aims to expand to a more affordable segment.
Lucid announced during its inaugural Investor Day in March that the first model under the platform will be the ‘Cosmos’ — to be followed by the ‘Earth.’
