Lucid Motors is offering $3,000 flash discounts on its Air sedan and Gravity SUV as part of its quarter-end sales push.
The Newark, California-based EV maker is applying the discount to existing inventory of both models, stacking it on top of other active incentives as it prepares to transition to the 2027 model year.
The discount is available exclusively to US customers who order by March 22 and take delivery by March 31.
“Celebrate our award-winning vehicles with $3,000 extra off existing inventory through this weekend only,” a banner published on its website shows.
The promotion follows Lucid‘s move earlier this month to close its online configurator for both vehicles — which is expected to reopen once the next year versions are officially announced.
Customers can no longer build custom orders and are instead being directed to purchase from available inventory or vehicles already in the production pipeline.
While some had suggested Lucid could reveal the 2027 models at its inaugural Investor Day in New York last week, the company is more likely to follow last year’s timeline — with the 2026 Gravity having been unveiled in April.
The Lucid Air is priced from $79,900, with a fully spec’d Sapphire edition priced at $249,900.
The Gravity SUV first debuted with the higher-priced Grand Touring trim, which began from $94,900. The Touring variant, launched last year, is priced from $79,900.
Other Incentives
Earlier this month, Lucid revived a $7,500 lease credit on the Gravity SUV after the incentive had been set to expire on February 12.
The credit is paired with a trade-in program targeting Tesla, Rivian and Polestar owners.
Lucid‘s offers page also lists 0% financing on the Gravity for up to 60 months.
The current campaign offers up to $12,500 in combined lease incentives on the Gravity — more than triple the $4,000 maximum promoted during the final week of February, when the lease credit was not advertised.
However, the Conquest Offer and Trade-In Allowance cannot be stacked, meaning the maximum discount is either $9,500 through the Conquest route or $12,500 through the EV trade-in route.
For the Lucid Air, the company offers a separate Air Credit of up to $12,500 for cash buyers on the Pure and Touring trims and $15,000 on the Grand Touring, alongside the same Conquest and trade-in structure.
US Sales
Estimates published by Motor Intelligence show that Lucid‘s US sales have doubled year over year in January and nearly achieved a similar milestone in February.
The increases are marked by the production ramp-up of the Gravity SUV, for which customer deliveries began last year, months after the first units were handed over to employees and family in the final days of 2024.
February marked the second sequential drop in registrations, following December’s revised figures of 2,415 units.
Motor Intelligence breaks down figures by “cars” and “trucks,” with the debut Air sedan being considered in the first category and the Gravity SUV ranked in the second one.
According to February data, the Air sedan accounted for 900 out of the 1,500 units registered, which indicates that the Gravity SUV represented the remaining 600 units.
While deliveries of the sedan increased just slightly year over year, the SUV saw a tenfold jump in February sales in its home market.
2025 Figures
Lucid Motors delivered 5,345 vehicles globally in the fourth quarter and a total of 15,841 in 2025.
According to data published by Cox Automotive, 4,330 of these were sold in the United States between October and December, totaling 12,614 units in full-year 2025.
The company’s CFO Taoufiq Boussaid stated late last year that Lucid‘s second model would outsell the Air sedan for the first time in the fourth quarter, becoming the major driver of the new output record.
“Q4 will be primarily the Gravity quarter. It will represent the majority of our production and our sales,” Boussaid said then. “And again, as I said, this is as per our initial expectation and plan.”
However, figures from the final quarter of 2025 suggest that the Air sedan accounted for 3,188 units, while the Gravity SUV stayed at just 1,801.
Considering the $429.4 million revenue reported in the US during the fourth quarter, Lucid‘s average selling price (ASP) per vehicle in its domestic market was $99,170.
For the full year, total revenue reached $1.354 billion, with North America accounting for $1.167 billion of the total and the United States alone generating $1.142 billion — 84.4% of full-year revenue.
The company’s ASP in the US last year stood at $90,530.
