Lucid Group recorded its sixth straight monthly drop in new car sales in Germany, according to data released on Tuesday by the country’s Federal Motor Transport Authority (KBA).
The California-based electric vehicle maker registered just six units in April, down from seven in March. That marks its weakest performance in Germany since March 2024, when five vehicles were sold.
Lucid had delivered 129 Air sedans in October last year, but monthly volumes have declined every month since then. The company registered 116 units in November, 20 in December, 19 in January, 7 in February, and 6 in March.
In the first quarter of 2024, Lucid sold a total of 35 vehicles in Germany, Europe’s largest car market. The company manufactures its vehicles in Arizona and assembles some models in Saudi Arabia for the Middle East. The assembly plant is currently being upgraded to a complete build unit (CBU), allowing the premium carmaker to have two separate EV plants.
The broader German EV market showed robust growth last month, with new electric vehicle registrations rising 53.5% year-on-year. Chinese automaker BYD saw registrations surge more than 750% to 1,566 units in April, bringing its year-to-date total to 2,791.
Tesla, by contrast, saw a 45.9% drop in April to 885 units and are down about 60% year to date.
Lucid plans to begin European deliveries of its second model, the Gravity SUV, in early 2026. Orders are expected to open later this year.
In a December interview, Marc Winterhoff—who was appointed interim CEO in February—said Lucid aimed to expand its presence in Germany with between 10 and 12 locations. The company currently operates showrooms in Munich, Frankfurt, Düsseldorf, and Hamburg.
The Air Pure, Lucid’s entry-level sedan, starts at €85,000 ($96,400) in Germany. Its high-performance Air Sapphire is available for pre-order at €255,000 ($289,200).
Lucid is also shifting its go-to-market strategy in Europe. As first reported by EV in December, the company is introducing a mixed distribution model, combining its direct-to-consumer retail network with third-party importers and agency partners in selected countries.
Winterhoff confirmed the strategy shift during the company’s fourth-quarter earnings call in February, stating Lucid was exploring “additional distribution channels like importers and agency models for select countries.”
The EV maker currently operates in Germany, the Netherlands, Norway, and Switzerland, with plans to expand into more European markets later this year.
Lucid’s mid-sized model, expected to be priced below $50,000, is scheduled to enter production in Arizona in late 2026 and arrive in Europe in 2027.
The company is set to report its first-quarter earnings later on Tuesday. A conference call with Winterhoff and the chief financial officer will follow after the closing bell.
