Lucid Motors announced on Tuesday lease pricing for both trims of its second model in Germany, Europe’s largest automotive market.
The Lucid Gravity was introduced in Europe at the Munich Auto Show last September.
As the EV maker recently began mass production of the cheaper variant, orders for the cheaper Touring trim are now opened in Europe.
At the Munich event, Lucid had started accepting orders for the high-end variant Grand Touring across the four markets it is present in, which also includes Norway, the Netherlands and Switzerland.
In Germany, the Gravity Touring is priced from €99,900 ($114,800), while the Grand Touring trim begins at €116,900 ($134,300).
For the high end variant, the leasing deal results in a total vehicle price of €116,900 “including transfer costs, special lease payment €11,374.04, total mileage (km) 30,000, term 36 months, monthly payment of €1,169.00” — Lucid detailed.
Customers can now lease both variants, with monthly payments of €999 and €1,169, respectively — according to an e-mail sent to German customers and seen by EV.
“The Lucid Gravity Touring is now available from €999 per month, and the Grand Touring from €1,169 per month,” the brand stated, adding that customers can “take the next step toward delivery in early 2026.”
Deliveries of the Lucid Gravity in Europe are expected to begin in the first days of next year.
However, Lucid‘s interim CEO Marc Winterhoff indicated that a limited number of units could be delivered before the year end.
Business Model Switch
Lucid sold only one unit in Germany in October — the brand’s weakest level in 30 months, equivalent to about two and a half years.
The company is switching its business strategy in Germany from a direct-to-consumer sales model to partnerships with local dealership groups, as it continues to struggle with weak demand across Europe.
According to Hamilton, Lucid plans to “be represented in 12 to 15 cities” during the initial phase and to grow its sales network to approximately 50–60 locations.
The EV maker plans to extend the model beyond Germany in 2026, with new market entries slated for Belgium, Denmark, the UK, France, Italy and Spain, relying exclusively on local distributors.
European Sales
In November, Lucid’s registrations in the Netherlands dropped to zero units, according to data from Dutch industry association BOVAG.
The company sold three vehicles in September and two in October. Among these, one was a Lucid Gravity, likely intended for showroom displays or press purposes, since customer deliveries have not yet begun.
Last month, a Lucid Gravity was also registered in Norway.
It was the only vehicle registered in the country in November, which indicates that the Lucid Air has now recorded zero sales in Norway for the third consecutive month.
As of press time, registration data from Germany and Switzerland has not yet been disclosed.
In the third quarter, Lucid Motors generated 84% of its revenue from the United States, with European sales across four countries contributing less than 3% despite the electric vehicle maker’s transatlantic presence since late 2022.
The company sold a total of four vehicles last month across its four European markets, as registrations halved for the fourth consecutive month.
