Lucid Motors has launched its most aggressive sales campaign in Saudi Arabia to date, offering interest-free financing, zero-down-payment options, and cash incentives of up to SAR 45,000 — approximately $12,000.
The campaign applies to both the Air sedan and Gravity SUV as part of a Ramadan promotion valid through the last day of March.
Under the Saudi offer, buyers can finance either model through a 50/50 payment plan — 50% upfront, 50% as a balloon payment after four years — at a 0% profit margin.
Alternatively, Lucid is covering the first three monthly installments on a deferred payment plan, with monthly payments starting from SAR 4,111 for the Air and SAR 4,697 for the Gravity.
A third option offers zero-down-payment financing on both vehicles.
Cash buyers receive what Lucid advertises as a SAR 45,000 cash purchase incentive.
According to the offer, this figure is composed of three layers: a SAR 30,000 ($8,000) discount available to all customers who place an order during the campaign period, an additional SAR 5,000 ($1,300) discount for customers who pay the full amount upfront, and a further discount tied to completing a test drive and confirming the order within 48 hours.
The test drive condition also applies to financed buyers, who can receive up to SAR 40,000 ($10,600) in cashback — the same structure minus the SAR 5,000 ($1,300) cash-only bonus.
The package also includes three years of free maintenance or 80,000 kilometers, an eight-year or 160,000-kilometer powertrain and high-voltage battery warranty, a free home charger with a SAR 3,750 ($1,000) installation allowance, and four years of roadside assistance.
Saudi Revenue
The company does not communicate sales by region, only reporting global figures in the first few days of each quarter.
However, Lucid‘s most recent financial filings show Saudi Arabia remains the company’s second-largest market but offer limited visibility into the composition of sales.
In the third quarter of 2025, Lucid generated $38.0 million in revenue from Saudi Arabia, up 6% from the previous quarter.
The broader Middle East region — Saudi Arabia and the UAE combined — accounted for $38.38 million, or 11% of total quarterly revenue, making it Lucid‘s second-largest market despite a nearly 23% decline from $49.65 million a year earlier.
UAE revenue stood at just $378,000, halving from $743,000 in the second quarter.
By comparison, the United States generated 84% of Lucid‘s third-quarter revenue, while European sales across four countries contributed less than 3% despite the automaker’s transatlantic presence since late 2022.
The company does not disclose unit deliveries by market, making it impossible to determine how many vehicles are reaching Saudi retail buyers versus government fleet channels.
PIF — which holds more than 50% of Lucid‘s stock and has invested over $9 billion since 2018 — is both the company’s largest shareholder and the entity behind the government purchase agreement.
50,000-Vehicle Order
The aggressive retail push comes as Lucid prepares to ramp up deliveries on a 50,000-vehicle order from the Saudi government, which interim CEO Marc Winterhoff said earlier this month would begin in earnest once the company’s midsize model enters production.
The timeline is the clearest one for fulfilling an agreement signed in April 2022, under which the Saudi government committed to purchasing up to 100,000 vehicles over a ten-year period.
The initial commitment covers 50,000 units, with an option to purchase an additional 50,000.
When the deal was announced, Lucid said order quantities were expected to range from 1,000 to 2,000 vehicles annually, increasing to between 4,000 and 7,000 starting in 2025, with deliveries required to commence no later than the second quarter of 2023.
However, the company has not disclosed how many of those 50,000 units it has delivered to date — nor has it ever broken out how many vehicles sold in Saudi Arabia went to the government under the agreement and how many were purchased by retail customers.
Saudi Manufacturing
Lucid opened its Saudi assembly plant in King Abdullah Economic City in September 2023 with an initial capacity to assemble 5,000 vehicles annually.
The facility currently only assembles kits shipped from the Arizona plant, but full local production is planned to begin in the second half of this year.
A gradual ramp-up will follow through 2027 and 2028, with full capacity of 150,000 units targeted for 2029, according to guidance recently provided by CFO Taoufiq Boussaid.
Boussaid said in early December that Saudi authorities are developing a dedicated automotive ecosystem that will eventually give Lucid access to nearby Tier 1 and Tier 2 suppliers.
The Ramadan campaign launched as Lucid cut 12% of its US salaried workforce.
The company is scheduled to report full-year 2025 financial results on Tuesday, after the US market closes.
