Lucid Motors is offering its first-ever incentive on the Gravity SUV, a month after the company listed the first inventory units of the model despite assuring investors the move was “not a demand-related development.”
In an email sent to potential customers in the Denver, Colorado, area on Wednesday, the EV maker said it is now offering “for the first time ever” a $3,000 incentive on the three-row luxury SUV.
“Big news — for the first time ever, Lucid is offering a $3,000 incentive on the revolutionary Lucid Gravity SUV!” the company wrote in the message, which was shared by the EV enthusiast Kyle Conner on X.
The deal applies only to “vehicles currently on site” at Lucid’s Cherry Creek Studio, the Denver showroom the brand opened in June 2022.
“We have only four Gravities available, each ready for immediate delivery — so don’t wait!” the email said.
It also advertised a leasing plan “from $1,299/month for 36 months, 10,000 miles/year, with $9,700 due at signing.”
According to Lucid’s website, the least expensive Gravity available is listed at $96,500, though that figure includes a $2,000 loyalty credit that requires customers to currently own or lease a qualifying Lucid Air or Gravity and provide proof of ownership.
The listed price excludes tax, title, license, and documentation fees, and Lucid notes that a transportation fee may also apply “once delivery location is selected.”
Factoring in local taxes and fees, the total purchase price for the cheapest Gravity Grand Touring currently exceeds $107,000.
For customers opting to lease, the vehicle costs $1,299 per month with $8,699 due at signing, capped at 10,000 miles per year. Including taxes and fees, monthly payments rise to roughly $1,439.
The new incentive follows an August 14 announcement by Lucid VP of Revenue Erwin Raphael, who said the company would extend an equivalent $7,500 “Lucid Advantage Credit” for Gravity lease customers who missed the federal EV tax credit cutoff at the end of September.
In a blog post, Raphael said the credit would ensure “our customers will retain the full value of the current EV Credit, regardless of changes to government incentives,” applying to qualifying lessees who ordered by September 30 and took delivery by year end.
On September 21, Lucid reassured investors that listing Gravity vehicles for immediate delivery was driven by production dynamics rather than softening demand.
The clarification came just days before the US federal $7,500 EV tax credit expired, prompting speculation that the company was facing slower-than-expected order intake.
At the time, Lucid’s global head of communications, Nick Twork, dismissed the speculation on X, writing: “This is not a demand related development.”
He explained that the company had produced “a small number of configurations based on component availability” to avoid losing production slots when parts were constrained.
“That means you can now skip the wait and drive away in one of our most sought-after models today,” Twork added.
Asked whether Lucid attempts to match these ready-built units with customers holding existing orders, he replied: “They do that as well.”
In mid-August, Twork also said the EV maker was “not demand constrained, we are production constrained.”
Lucid began pre-production of the Gravity in July 2024 under then-CEO Peter Rawlinson, who announced the official production start on December 5.
Customer deliveries, which had stalled early this year, resumed in late April.
Twork told InsideEVs in August that initial ramp-up challenges were tied to supply chain issues but said those constraints had since eased.
“We have since addressed many of those constraints and improved manufacturing efficiency during the year,” he said, adding that the company had “built more Lucid Gravity SUVs in the past few weeks than in the first half of the year.”
S&P Global Mobility reported that only nine Gravity units were sold in the first half of 2025 — a figure echoed by Motor Intelligence and Cox Automotive. Interim CEO Marc Winterhoff later called Motor Intelligence’s July tally of zero deliveries “totally false.”
Cantor Fitzgerald analyst Andres Sheppard estimated in September that Lucid will deliver 16,650 vehicles this year, including 6,064 Gravity SUVs and 10,586 Air sedans.
