Written by Cláudio Afonso | LinkedIn | X
U.S. electric vehicle maker Lucid Motors officially debuted its second model, the Gravity SUV, in Saudi Arabia on Friday, marking the luxury EV’s regional introduction.
The unveiling took place at the Saudi Cup, the kingdom’s premier horse racing event, which Lucid is sponsoring.
The event, held on Friday and Saturday, drew high-profile attendees, including the Saudi Prince Bandar bin Khalid Al Saud who was hosted by Lucid’s Vice President and Managing Director for the Middle East, Faisal Sultan. The chief executive Peter Rawlinson was also present at the event.
The California-based automaker, about 60% owned by Saudi Arabia’s Public Investment Fund (PIF) following an October funding round, began accepting orders for the Gravity SUV on Jan. 31.
Pricing and Orders
Lucid will begin deliveries with the high-end Grand Touring variant, priced from 487,715 Saudi riyals ($130,035). The Grand Touring model is available for immediate order in Saudi Arabia, while the lower-priced Touring variant will be available “soon,” the company said.
Lucid’s Saudi website notes that the SAR 487,715 starting price is “based on configurations expected to be available in June 2025,” cautioning that some features may be unavailable at launch, potentially affecting pricing and customization options.
Local Production in Saudi Arabia
Lucid’s Vice President and Managing Director for the Middle East, Faisal Sultan, said last month the company is “on track to produce over 10,000 vehicles annually” in Saudi Arabia. He added that production schedules would be adjusted based on overseas demand.
Lucid Motors, the California-based electric vehicle (EV) maker, opened its first manufacturing plant outside the United States in September 2023 in Saudi Arabia. The facility began operations with Semi-Knocked Down (SKD) assembly, relying on vehicle kits pre-manufactured at its primary factory in Arizona.
In January 2024, the company initiated efforts to transform the plant into a Complete Build Unit (CBU) facility. Lucid has been recognized as a “Saudi Made” company earlier this month under the kingdom’s industrial program.
Production Timeline
The model’s launch strategy plans for the US, Canada and Middle East markets is to start producing the higher-end variant throughout 2025 and only start producing the $80,000 variant in “late 2025.”
Just before the year’s end, electric vehicle maker Lucid Motors began delivering its second model, the Gravity SUV, to employees, friends, and families, while customer deliveries in the U.S. are planned to start over the next few weeks. European deliveries are planned to start in early 2026.
The company has been preparing to expand its presence in the Middle East, a region playing an increasingly significant role in the company’s revenue. In the third quarter of 2024, the EV maker’s revenue from the Middle East rose sequentially from $40.6 million to $49.7 million.
