Lucid Motors launched on Thursday a new leasing offer for its Air sedan in Germany, with the entry level trim — named Pure — starting at €699 a month.
The new campaign follows the fleet program announced in June, and the nearly 1-year record high in vehicle registrations reached in July.
The offer covers a 36-month term with a total mileage of 30,000 kilometers and requires an upfront payment of €8,500.
The vehicle’s list price is €85,000 including VAT and delivery fees. Financing begins at an interest rate of 5.15%.
Alongside the Air Pure, Lucid is also promoting the Air Touring from €899 a month on a base price of €99,900, while the Air Grand Touring (priced at €129,900) is listed at €999 a month.
The latter variant holds a Guinness World Records title for covering the longest distance traveled by an electric car in a single charge, and carries a starting price of €129,900.
The new rates represent a significant reduction compared with previous leasing campaigns in Germany.
When Lucid and CA Auto Bank first launched leasing in October 2023, the Air Pure was offered from €999 a month.
By February 2024, the rate had been lowered to €849 a month for the Air Pure RWD, with the Air Touring priced from €949 and the Air Grand Touring from €1,249.
The current €699 monthly rate therefore marks a cut of around 30% compared with the initial offer less than two years ago.
The brand will debut the Gravity model in Europe in early September at the IAA Auto Show to be held in Munich, where Lucid opened its first European showroom in 2022.
Lucid will also host design and tech talks at its Munich showroom during next month’s event.
Derek Jenkins, senior vice president of design and brand, and Eric Bach, senior vice president of product and chief engineer, will host the talks on September 10 and 11 at Lucid’s Munich studio.
The California-based EV maker registered 46 vehicles in Germany in July, the highest monthly figure since November 2024, according to data published this week by the Federal Motor Transport Authority (KBA).
Lucid had not recorded more than 45 units in a single month since October and November last year, when registrations exceeded 100 vehicles each month following a fleet deal with the German rental company Sixt. The company did not disclose how many vehicles were sold under the agreement.
The July figure marks a sharp rebound from the same month last year, when Lucid registered just eight vehicles. In the first half of 2025, the company posted 73 registrations in Germany.
In June, Lucid launched a new fleet program in the country as it seeks to expand corporate sales.
On its German website, the company said the program targets firms of all sizes, offering tailored mobility solutions, flexible pricing and the option to sign national or international framework agreements.
Small and medium enterprises with up to 24 vehicles can be supported directly through Lucid Studios, while fleets with 25 or more cars can sign local or cross-border contracts with the Corporate Sales team.
Lucid says the fleet offering includes full-service leasing that bundles maintenance, insurance and additional services in one package.
